Mountain Dew blasts to the top

Muy successful.  When Mountain Dew and Taco Bell introduced their Mountain Dew Baja Blast flavor as a limited release to retail, they created a national marketing campaign, including an app where users could win 93,000+ prizes. Lapine made sure all prizes were both on-trend and supported the promotion’s “Baja” theme – from stand-up paddle boards and long boards to Wayfarer sunglasses and high socks. Brand performance results?  Baja Blast was the most successful limited-time offer in Mountain Dew history. What a blast…