Bed, Bath & Beyond launches a clean winner.
New coffee maker cleaner cleans up in the category. Looking to capitalize on the single-serve coffee maker trend, Bed, Bath & Beyond wanted to re-launch a cleaning product specifically for these units – current bland packaging and outdated messaging weren’t doing the trick, with sales of only 25,000 units per year, chain-wide. We worked with an OEM manufacturer of household cleaning supplies to release an improved cleansing formula under Nuvera, a consumer-recognized brand, complete with reimagined package design. The new coffee maker cleaner reached Bed, Bath & Beyond shelves within 8 weeks and sold 500,000+ units in the first year – 15 times more than before re-launch. By all measures, a clean winner.