Crown Royal is Given the Royal Treatment
A royal spirits brand with a generous spirit. Lapine was challenged to reimagine the design for the Crown Royal website to embody the brand’s mantra: LIVE GENEROUSLY AND LIFE WILL TREAT YOU ROYALLY.
We created a clean design that allowed their new message to take center stage. The content on the site was streamlined to tell Crown Royal’s rich story, to share recipes for every occasion, and to celebrate real heroes who are living proof of the brand’s generosity message.
As this was our second web design project for Crown Royal, our team worked closely to understand the evolution of the brand. The final design delivered an experience that honors the brand’s tradition while inspiring a spirit of generosity.
We are delighted to be a trusted partner of the Crown Royal brand as it continues to grow and evolve. See our work here.