Gatorade pulls genius out of the bottle
Performing “the impossible”. Athletes face challenges with their sideline bottles. Slippery exteriors, temperature control, even determining whose bottle it is. Lapine proposed an innovative solution that most major drinkware manufacturers deemed impossible to produce. After exhaustive prototyping, field testing and tooling production, we developed a unique “grip” bottle and a complementary personalized laser-etched, color-coded “necker” system that snaps securely onto the bottle. Problem solved. History made. Gatorade brand solidified.