Jacob’s Creek & Weber heat up summer sales
A match made in heaven – and in-store. Jacob’s Creek, one of the world’s largest wine brands, was looking to grow their summer business and expand its social media presence. Lapine connected Jacob’s Creek with Weber, a brand synonymous with summer fun and backyard entertainment, knowing that a partnership would make a strong impact – and get the wine brand into shoppers’ carts. Lapine created digital collateral, a sweepstakes component, supporting on-pack materials, and major in-store displays – including a customized Jacob’s Creek classic Weber kettle. The program was such a hit that Jacob’s Creek has replicated it for three consecutive summers. A hot partnership, for sure.