JetBlue wraps up a holiday winner
Gift wrap experience spreads holiday cheer for flyers. JetBlue is all about customer satisfaction – and customer appreciation. For the holidays, they wanted to prove that by providing an on-the-go gift wrap promotion right in the terminal. Traditional, bulky paper rolls weren’t practical so Lapine suggested flat-pack wrapping paper, gift bags and ribbon that could be easily packed into a carry-on. We worked with a domestic vendor to develop the packages, all in keeping with the holiday theme, as well as the JetBlue brand. The gift wrap station at JetBlue’s Terminal 5 went off without a hitch, rewarding loyal customers with their choice of a holiday wrap pack. Photo sharing stations kept customers engaged with the JetBlue brand, and flyers boarded with a tangible reminder of their favorite airline. That’s a wrap.