Josh makes launch history with out-of-the-box impact program.
Given the increasingly cluttered wine category, getting the attention of the all-important retailer buyer is harder than ever. Deutsch Family Wines came to Lapine looking for the perfect impact program to help launch their new Josh Family Reserve. After exhaustive research, brainstorming and prototyping, Lapine developed an on-brand, custom wooden box, complete with subtle Josh logo on the lid – inside featuring a Josh-branded journal, premium writing instrument, and USB flash drive. Shipped to wine buyers nationwide, the Josh launch became the most successful in Deutsch Family Wine history – right out of the box.