Medimmune gives employees a healthy dose of convenience

Company store for worldwide employees. Medimmune retained Lapine to give employees around the world a user-friendly source for inspired, company-branded merchandise. Crucial to an effective outcome was a global solution with HQ support in both the US and Europe, international points of distribution, a highly responsive process for responding to custom requests, and a web solution that could integrate with parent company AstraZeneca’s global procurement platform. Oh, and make sure all product choices and site designs meshed with brand guidelines. Result: a new site where employees could order MedImmune products for use in meetings, projects and conferences, with goods shipping within 24 hours. Just what the doctor ordered…

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