Pets are more than just fun, they’re family

To gain guest loyalty and boost awareness that their properties are pet-friendly, aloft Hotels looked to Lapine for consumer insights, product knowledge, shipping capabilities and vendor relationships to develop a branded “Pet Kit”. Filled with fun and useful pet-related merchandise, these kits are given to guests who arrive with pets – much to their delighted surprise. Studying pet owner demographics, we collected relevant, high-demand products for each kit, and shipped them to 126 aloft Hotels worldwide. There’s nothing like the loyalty of a good…guest.