Trudeau’s red cup runneth over

Success in gulps, not sips.  Lapine capitalized on the iconic Red Solo Cup for Canadian gourmet housewares brand Trudeau. Our trendspotters took the cup’s popularity and Copco’s recent success with an insulated, reusable coffee cup to inspire a custom sensation.  In addition to the original cup, multiple line extensions were rolled out – including wastebaskets, cocktail shakers and shot glasses. To date, over one million cups have been sold through retailers from Sam’s Club and Kroger to Target, Walmart, and Bed, Bath & Beyond. For Trudeau, the Red Cup has represented substantial green…