The world of branding is an ever-changing one – influenced by global events, lifestyle trends, fashion, color, books, music, movies, consumer behavior, you name it. It’s Lapine's job to keep up with it all. Read our Blog to keep yourself in the loop.
I grew up playing basketball and have been an avid basketball fan ever since. So when Lapine became an official Uncle Drew Merchandise licensee, to say I was excited was an understatement. Lapine was given the responsibility to brainstorm the ideal merchandise for basketball fans. What would fans want to wear? Where should it be sold? Pepsi created and provided Lapine the ultimate logo for the merchandise and we got to work. Using our Digital Marketplace resources and Consumer Insights expertise, Lapine presented the hottest trends in merchandise and the perfect fit for Uncle Drew fans. Lapine sourced and created the merchandise as well as developed a web shop where Uncle Drew fans are always just a click away from ordering the historic ballers merchandise. The merchandise ranges from the most stylish hooded sweatshirts, to hip flat brim hats with the simplistic logo of Uncle Drew’s face profile. The next step was how to spread the word about the new Uncle Drew video, as well as the new merchandise and web shop. There was one very obvious place for the launch of the new Uncle Drew merchandise, the 66th NBA All Star game in New Orleans. Stepping off the plane and being welcomed by All-Star weekend signs and posters of all the greats cemented the decision to have Uncle Drew represented at the event. Pepsi took over a popular pizza shop down the street from the Smoothie King Center, and transformed it into a retro Uncle Drew Pop Up Shop. There was Uncle Drew merchandise to buy, old school basketball posters surrounded the walls, and cups and plates with Uncle Drew’s profile on them, Pepsi... Read more
Although the first day of the season is technically not for a few more weeks, in my mind Memorial Day weekend is the true kick-off of the summer. With this weekend behind us, patio furniture is coming out of storage, white pants are being taken off the high shelves of closets and I am reacquainting myself with my long lost friends, Sun and Beach. We’ve kicked off our summer here at Lapine, too. The past few weeks have been filled with warm weather activities and good times outside of the office. Meet the Mets A group of Lapiners recently attended a New York Mets game with some of the Mountain Dew team from PepsiCo. The special night was planned to celebrate the launch of Mountain Dew’s newest flavor of the summer, Baja Blast. Long-time favorite of Taco Bell diners, this lime-twist on the staple soda is finally available to purchase at your local convenience store – but only for a limited time, so get yours while you can! While the game itself lasted long into the night – it almost broke the record for longest 9 inning game – our group had a blast the whole evening. We enjoyed the game from our box, caught up with one another and even got a photo with Mr. Met! Though the Mets ended up losing, it was definitely a winning night for us. Community Run Ever thought about running a 5K in a thunderstorm? That’s what we were expecting a few weeks ago when the rain was pouring down just minutes before the start of the Stamford Boys & Girls Club... Read more
Now that we have finally clawed our way out of the polar vortex (fingers crossed), it is time to get outside and embrace spring. It just so happens May, my favorite month of the year, is also National Barbecue Month. And what better way to welcome warmer weather than with a BBQ? So unless you’re like my dad who has been known to grill in a blizzard, get ready to dust off those grills and get cooking! According to the Hearth, Patio and Barbecue Association (HPBA), 86% of households own an outdoor barbecue, grill or smoker. While May is the official grilling month, 62% of grill owners use their grills year round. One reason for this is because many find grilling foods a healthier way to prepare meals than other cooking alternatives like pan-frying. Others crave that natural, smokey flavor that can only be achieved on an outdoor grill. Another interesting reason for year-round grilling is the peace of mind many users find from it. According Weber-Stephen Products LLC, the leading manufacturer of outdoor gas and charcoal grills and grilling accessories, 64% of people find grilling to be a relaxing activity at the end of a stressful day and 77% of people find grilling to be “just plain fun.” Just around the corner is the second most popular barbecue holiday of the year, Memorial Day. While hot dogs and hamburgers remain the number one foods made at barbecues year in and year out, expect to see a few more ethnic options at your holiday celebrations this year. Just as in the kitchen, people are branching out with their grilling choices... Read more
When preparing for a new hire, sometimes it can be helpful to think of some of the struggles you faced when first starting at your company: The blank stares you got from people outside of your department who had no idea you were starting. That awkward time you hunted around for the bathroom before you finally broke down and asked someone. The first week of work when you ate Subway five days straight because you didn’t know anywhere else in the area. With the Lapine team growing (three new employees in the last two weeks!), we’ve been focusing on creating a system for onboarding new employees and welcoming new members to our team. Because Lapine is a mid-sized company and doesn’t typically hire many people at a time, a large-scale orientation program is not a fit for us. That is why we’ve decided to concentrate on the small things that can make a big difference for a new employee’s introduction to a company. Be Ready for Them Nothing is worse than coming in on your first day to a desk of leftovers from the previous tenant and being told to hang out while people think of something you can do. Make new employees feel welcome by having a station and schedule ready for them. Double-check that all materials from the old owner have been removed and give the desk and drawers a good wipe down. Stock the station with new desk supplies like pens, notepads and any special things they might need, like staplers or calculators, and make sure that a computer and phone are set up and ready... Read more
Last year it was bowling. This year: cooking. A few weeks ago we held our annual national channel partners summit here in the office. After spending the day learning about what was new at Lapine and getting an in-depth look at some of our brands, the channel partners and our Lapine crew boarded a bus into NYC to attend a cooking class at the Institute of Culinary Education (ICE). And like a lot of things at Lapine, the night turned into a competition. The group was split into three teams: one in charge of the appetizers, home-made cheese ravioli, one handling the main course, chicken in a mushroom and leek sauce with roasted veggies and polenta, and the final team prepared a lemon tart with fresh whipped cream and berries for dessert. As we donned our chef hats and personalized aprons, that old adage came to mind – “If you can’t stand the heat, get out of the kitchen.” I was on the main course team and my roommates will attest to the fact that I am never the one in charge of cooking dinner, so I was a little nervous getting behind the popping oil on the stove. I came out unscathed, though, and proud to say that my team made a delicious meal. The ICE staff was great helping us all cook our portion of the meal and teaching little tips and tricks along the way. At the end of the evening we all sat down together to enjoy the fruits of our labor. Every dish was more delicious than the last and we were all very proud... Read more
Hi everyone! I’m Alyssa and I will be joining your team of trusty bloggers here at Lapine, representing the Merchandise group. We’re getting into the month of August which means that summer is winding down and we will soon be on the cusp of fall. Before I start preparing for hibernation, let’s take a quick run through some of the exciting summer activities you may not have experienced yet that can easily squeeze into these last few weeks of pure Vitamin D weather. Hitting up the local farmers’ market is always something that I intend to do and never seem to get around to. I have no excuse now as I live, almost literally, 500 feet away from a growing outdoor sensation. Local fruits and veggies are just the beginning of this delicious endeavor. If you haven’t been to a farmers’ market before, let me tell you – it is so much more than just two food groups. Every Saturday in Stamford you can find local merchants selling everything from baked goods to meats, dairy products, and even coffee and tea. Grab a sturdy canvas tote bag to throw a few mason jars and a blanket in and you’ll have yourself quite the spread for a picnic in the park. Outdoor concerts are hot in August, in more ways than one. Whether you’re going to see John Mayer or Wiz Khalifa this month, the important thing to remember is to stay hydrated! Camelbak has a brand new Eddy™ bottle this year that is both stylish and concert-ready (in case you dive head first into the mosh pit, though we... Read more