The world of branding is an ever-changing one – influenced by global events, lifestyle trends, fashion, color, books, music, movies, consumer behavior, you name it. It’s Lapine's job to keep up with it all. Read our Blog to keep yourself in the loop.
I grew up playing basketball and have been an avid basketball fan ever since. So when Lapine became an official Uncle Drew Merchandise licensee…Read more
With the New Year comes the annual Consumer Electronics Show, showcasing the best and brightest new technologies on the market. This year’s show, the 50th anniversary, will be held from January 5-8 in Las Vegas, Nevada. Though different tech sites point to a variety of anticipated trends, all seem to agree that CES 2017 will have a great mix of brand new and updated technologies.Read more
I’ve received all kinds of requests over my tenure at Lapine, so when I was on a Gatorade conference call and the question was asked, “Can Lapine build a vending machine that could output customized bottles?” I gave the answer I learned from a mentor and said “Anything is possible with time and money”. After discussing the true need, I learned what Gatorade really wanted was to create a mobile experience where people could engage with the brand and ultimately create a personalized bottle as part of the experience.Read more
At this point, if you’re like me, everyone is finishing off all of their Christmas and Hanukkah leftovers, fending off your family member or friend for that last homemade cookie or latke, hoping to get one more taste of holiday bliss. While it’s certainly acceptable to be over-indulging with adult beverages, seafood, red meats and savory desserts this time of year, your waistline and overall energy level might not exactly be where you want it to be.
Heading into the New Year, some of the keys to maintaining a high level of both mental well-being and physical fitness include a reformed and healthy appetite, regimented exercise and a consistent pattern of sleep and relaxation. Here are some ideas to jumpstart the New Year and the new you that I plan on adopting.Read more
Happy Holidays everyone! I must have done something right my first trip around the blog because I was graciously invited back to contribute. Well, I am ecstatic that I am back because this is quite possibly my favorite time of the year with Thanksgiving just around the corner and Christmas time on the horizon.
Copious amounts of food, football from sunrise to sundown and most importantly quality time with my family highlights this day to give thanks. This time of year gives us a chance to step back, remove ourselves from our careers for just a moment and realize how we all got here in the first place; from the support of our loved ones.Read more
Being from small-town New England I can verify the authenticity of one time-honored TV stereotype – leaf peepers. They exist and they come out in full force this time of year. To be fair, though, if I lived in a city with concrete at all turns, I too might be enticed to pack a bag and go for a casual drive up the Merritt Parkway – something that any native Connecticuter would avoid at all costs.Read more