Follow the Money….

Follow the Money….

Seth Diamond, Lapine’s Chief Insights Officer, writes about U.S. household spending, and how it’s changed over time. Comparing 1986 to 2016, Seth explores what we’re spending our money on, and how our spending choices have been impacted by new innovations, technology, and other factors.

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The Gatorade Fuel Lab Experience

The Gatorade Fuel Lab Experience

I’ve received all kinds of requests over my tenure at Lapine, so when I was on a Gatorade conference call and the question was asked, “Can Lapine build a vending machine that could output customized bottles?” I gave the answer I learned from a mentor and said “Anything is possible with time and money”. After discussing the true need, I learned what Gatorade really wanted was to create a mobile experience where people could engage with the brand and ultimately create a personalized bottle as part of the experience.

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Stare Worthy Socks

Stare Worthy Socks

“Oh thanks honey, just what I needed, more navy socks for work. You’re so practical.”

Socks as a holiday or birthday gift do not exactly induce shrieks of excitement, as I’m sure many boyfriends and husbands can attest to. However, what was once the tell-tale marker of a romance gone stale has recently undergone a colorful makeover, one that has transformed socks into a desirable gift after all and perhaps the perfect item for your next promotional program.

Millennials, those born between 1980 and 1997, are clinging to their youth more than any other generation to date. In fact, experts declare that Millennials are afflicted by “Early-Onset Nostalgia”, a condition which makes them yearn for a romanticized past, namely their youth, and welcome any reminders of that past.

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Food Frenzy: Fancy Food Show NYC ‘15

Food Frenzy: Fancy Food Show NYC ‘15

Who would have thought that on a Monday in June in the blazing heat, there would be 1,800,000 air conditioned square feet somewhere in the world filled with every type of chocolate, cheese, meat, cookie, spice, sauce, country, and person imaginable. Well I did, after attending the 2015 Summer Fancy Food Show at the Javits Center in New York City. 2,727 booths and 25 countries under my belt, as well as the stomach that experienced them fondly, I sit at my desk two weeks later, writing this blog post after having finally digested offerings from the many vendors. But, what is still running through my mind are some of the trends and products that stood out at the show, and that will make a larger impact on the shelves of retailers and the pantries of consumers moving forward.

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Apparel Trends to Watch

Apparel Trends to Watch

One of the most tried and true forms a promotion can take is apparel. In fact, it is reported that 31.5% of distributor revenue in 2013 was from apparel – a whopping $6.45 BILLION dollars. While mainstays of this category, such as t-shirts or hoodies, may seem done to death, promotional apparel is becoming more and more reflective of retail apparel and as such adopting a refreshed and often innovative look and feel. Take a look at this roundup of some of this year’s apparel trends, with insight from industry leaders Vantage Apparel and Advantages Magazine, and get inspired for your next promotion!

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