Consumer & Shopper Insights
Today’s shopper is more savvy, more cautious, more mindful about spending. Resonating with that shopper can be a tricky proposition – that’s why Lapine employs a comprehensive approach to learn about, understand, and ultimately persuade shoppers to buy your brand. It’s what anchors our “every angle” approach to brand performance – and keeps us ahead of the curve in an ever-changing industry.
Lapine’s Insight Toolbox
Lapine Learning Lab™
Custom research through an online panel of 1 million+ consumers and shoppers.
Lapine’s ideation process to ensure that ideas are on-brand, and truly click with consumers.
Research to understand the merchandise needs and desires of consumers and shoppers.
Lapine Brand Impact Study™
To quantify a concept’s impact on brand perceptions and purchase intent, with pro forma financial estimates.
Using receipt validation technology, we conduct research with validated purchasers.
We attend tradeshows, scour blogs, devour publications, and observe retail – constantly.
A deep dive with your consumers via online focus groups, video ethnographies, or shop-alongs.
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We eagerly look forward to applying our depth of resources to your next challenge. Contact Us.