The world of branding is an ever-changing one – influenced by global events, lifestyle trends, fashion, color, books, music, movies, consumer behavior, you name it. It’s Lapine's job to keep up with it all. Read our Blog to keep yourself in the loop.
I grew up playing basketball and have been an avid basketball fan ever since. So when Lapine became an official Uncle Drew Merchandise licensee…Read more
With the New Year comes the annual Consumer Electronics Show, showcasing the best and brightest new technologies on the market. This year’s show, the 50th anniversary, will be held from January 5-8 in Las Vegas, Nevada. Though different tech sites point to a variety of anticipated trends, all seem to agree that CES 2017 will have a great mix of brand new and updated technologies.Read more
I’ve received all kinds of requests over my tenure at Lapine, so when I was on a Gatorade conference call and the question was asked, “Can Lapine build a vending machine that could output customized bottles?” I gave the answer I learned from a mentor and said “Anything is possible with time and money”. After discussing the true need, I learned what Gatorade really wanted was to create a mobile experience where people could engage with the brand and ultimately create a personalized bottle as part of the experience.Read more
“Oh thanks honey, just what I needed, more navy socks for work. You’re so practical.”
Socks as a holiday or birthday gift do not exactly induce shrieks of excitement, as I’m sure many boyfriends and husbands can attest to. However, what was once the tell-tale marker of a romance gone stale has recently undergone a colorful makeover, one that has transformed socks into a desirable gift after all and perhaps the perfect item for your next promotional program.
Millennials, those born between 1980 and 1997, are clinging to their youth more than any other generation to date. In fact, experts declare that Millennials are afflicted by “Early-Onset Nostalgia”, a condition which makes them yearn for a romanticized past, namely their youth, and welcome any reminders of that past.Read more
Who would have thought that on a Monday in June in the blazing heat, there would be 1,800,000 air conditioned square feet somewhere in the world filled with every type of chocolate, cheese, meat, cookie, spice, sauce, country, and person imaginable. Well I did, after attending the 2015 Summer Fancy Food Show at the Javits Center in New York City. 2,727 booths and 25 countries under my belt, as well as the stomach that experienced them fondly, I sit at my desk two weeks later, writing this blog post after having finally digested offerings from the many vendors. But, what is still running through my mind are some of the trends and products that stood out at the show, and that will make a larger impact on the shelves of retailers and the pantries of consumers moving forward.Read more
One of the most tried and true forms a promotion can take is apparel. In fact, it is reported that 31.5% of distributor revenue in 2013 was from apparel – a whopping $6.45 BILLION dollars. While mainstays of this category, such as t-shirts or hoodies, may seem done to death, promotional apparel is becoming more and more reflective of retail apparel and as such adopting a refreshed and often innovative look and feel. Take a look at this roundup of some of this year’s apparel trends, with insight from industry leaders Vantage Apparel and Advantages Magazine, and get inspired for your next promotion!Read more
The Academy Awards are, to many, considered the most fashionable night of the year. ABC dedicated two full hours of programmingOscars before the awards even started to showing off the stars and honorees arriving on the red carpet in their finest. This would have been almost as long as the Oscars broadcast itself – if the show hadn’t run roughly 15 hours over. Seriously, I stayed up WAY past my bedtime to see that final award – even though we all knew Birdman was going to get it.Read more
At this point, if you’re like me, everyone is finishing off all of their Christmas and Hanukkah leftovers, fending off your family member or friend for that last homemade cookie or latke, hoping to get one more taste of holiday bliss. While it’s certainly acceptable to be over-indulging with adult beverages, seafood, red meats and savory desserts this time of year, your waistline and overall energy level might not exactly be where you want it to be.
Heading into the New Year, some of the keys to maintaining a high level of both mental well-being and physical fitness include a reformed and healthy appetite, regimented exercise and a consistent pattern of sleep and relaxation. Here are some ideas to jumpstart the New Year and the new you that I plan on adopting.Read more
Marsala. It’s not on tonight’s dinner menu – its Pantone’s 2015 Color of the Year. The earthy, reddish-brown hue (Pantone 18-1438) seen most recently on Pantone’s Spring 2015 Color Report has pushed itself forward and is expected to be the breakout tone in the upcoming year.Read more
Happy Holidays everyone! I must have done something right my first trip around the blog because I was graciously invited back to contribute. Well, I am ecstatic that I am back because this is quite possibly my favorite time of the year with Thanksgiving just around the corner and Christmas time on the horizon.
Copious amounts of food, football from sunrise to sundown and most importantly quality time with my family highlights this day to give thanks. This time of year gives us a chance to step back, remove ourselves from our careers for just a moment and realize how we all got here in the first place; from the support of our loved ones.Read more