Giving Back To The Community, The Lapine Way

Giving Back To The Community, The Lapine Way

Last April, executives from First County Bank, Structural Graphics, Preferred Brands International, Habitat for Haiti and Bigelow Tea sat down with Noah Lapine to discuss their philanthropic strategies organized by the Mark Lapine Endowment for Families in Business. Together they have overseen the distribution of $45 million in funds, services and supplies within the past decade to groups supported by their firms. From ending hunger to building community housing, these executives continue to give back in a big way and transcend what it means to be an inspired leader. Watch the video below to listen to the inspirations and achievements of Reyno Giallongo Jr., Cindi Bigelow, Mike Maguire, Ashok Vasudevan and Tiffany Kuehner. You can read more about the panel discussion at the Stamford... Read more
The Gatorade Fuel Lab Experience

The Gatorade Fuel Lab Experience

I’ve received all kinds of requests over my tenure at Lapine, so when I was on a Gatorade conference call and the question was asked, “Can Lapine build a vending machine that could output customized bottles?” I gave the answer I learned from a mentor and said “Anything is possible with time and money”. After discussing the true need, I learned what Gatorade really wanted was to create a mobile experience where people could engage with the brand and ultimately create a personalized bottle as part of the experience. Over a three month period we worked with Gatorade and their partners to figure out a way to make their ask a reality. There were countless planning hours where so many details were discussed. Still when we went to the kickoff event at SxSW in Austin, I was in awe to see the massive undertaking this was from start to finish. So many pieces had to come together to make the Gatorade Fuel Lab happen – from getting electricity to places where it normally is not found to navigating last minute deliveries when the roads were closed for the festival. Our Lapine team was there 4 days before the event started, which allowed us to see an empty warehouse space turn into a showcase for Gatorade innovation. Not sure if the pictures do justice to the coolness of this experience. At the end of the day, we turned a vision into actuality – that’s one of the aspects I love about our job. We get to be at the start of brainstorming ideas and developing strategies to see it to a tangible end, usually with merchandise and social media feedback. And this time, we also... Read more
Lapine Goes into the Kitchen with New Partnership with Zwilling

Lapine Goes into the Kitchen with New Partnership with Zwilling

Stamford, Conn. – June 12, 2014 – Lapine, a full-service merchandise agency focused on building brands through shopper insight-driven merchandise solutions, today announced it has teamed with ZWILLING J.A. Henckels to bring its line of quality products for the kitchen to the U.S. premium market. Through this agreement, Lapine will serve as national manufacturer representative and stocking distributor for ZWILLING J.A. Henckels. Lapine will offer ZWILLING’s collection of brands for corporate incentive programs, sweepstakes, marketing promotions and more. “We are excited to partner with Lapine to continue to expand our brands’ presence in the premium market,” said Joanna Rosenberg, Vice President of Marketing at ZWILLING. “Lapine’s superior industry experience and understanding of our brands and audience will create a successful, thriving partnership.” Lapine will have access to ZWILLING’s entire collection of high-end brands, including: ZWILLING J.A. HENCKELS – Premium stainless steel products ranging from knives, kitchen gadgets, scissors, cookware to flatware for consumers who value quality and design. STAUB – French enameled cast iron cookware that features a special black matte enamel interior for non-stick braising and self-basting spikes, Staub excels in providing the perfect environment for slow-cooked, flavor-enhanced meals. DEMEYERE – Top quality and innovative stainless steel cookware, using its technology to suit different types of products and their individual cooking or frying functions. MIYABI – With authentic Japanese blade designs, extraordinary sharpness and the comfort of an intricate “D shape” handle, the MIYABI collection offers gorgeous styles that will fascinate from the first cut. HENCKELS INTERNATIONAL – Stainless steel kitchen products for cost-conscious consumers with a flair for trends. “The ZWILLING lines offer a range of chef-caliber... Read more
Lapine Powers Up the Premium Industry with Positec USA Inc.

Lapine Powers Up the Premium Industry with Positec USA Inc.

Stamford, Conn. – August 18, 2014 – Lapine, a full-service merchandise agency focused on building brands through shopper insight-driven merchandise solutions, today announced it has teamed with Positec USA Inc. to bring its line of quality power and outdoor tools to the U.S. premium market. Through this agreement, Lapine will serve as national stocking distributor for Positec USA Inc. Lapine will offer Positec USA Inc.’s brands, WORX Yard Tools and Rockwell Power Tools, for sweepstakes, marketing promotions, corporate incentive programs and more. “Positec USA Inc., manufacturer of WORX Yard Tools and Rockwell Power Tools, is excited to partner with Lapine to help expand our brands’ presence in the premium market,” says Ned Cox, Vice President of Sales at Positec USA Inc. “Lapine’s superior industry experience and understanding of our brands will help us to connect to our customer in this channel. We see a long successful and thriving partnership with Lapine.” The WORX line offers a range of outdoor and gardening tools, while Rockwell offers a variety of power tools and workstations. Highlights from the WORX and Rockwell lines include: WORX 20V Cordless Li-ion Sweeper Blower and Accessories: This lightweight, cordless blower is perfect for cleaning both large and small areas. It delivers up to 120mph air speed for large spaces and special attachments to clean a variety of places WORX 12in. 20V Max Lithium Cordless Grass Trimmer/Edger/Mini Mower: The WORX GT 2.0 is a powerful grass trimmer, a precision edger and even a mini-mower – all in one lightweight, maneuverable, cordless machine. Rockwell Tools 20V Li-ion Brushless Drill/Driver: The Rockwell 20V lithium cordless drill is great for HVAC,... Read more