Lapine Powers Up the Premium Industry with Positec USA Inc.

Stamford, Conn. – August 18, 2014 – Lapine, a full-service merchandise agency focused on building brands through shopper insight-driven merchandise solutions, today announced it has teamed with Positec USA Inc. to bring its line of quality power and outdoor tools to the U.S. premium market.

Through this agreement, Lapine will serve as national stocking distributor for Positec USA Inc. Lapine will offer Positec USA Inc.’s brands, WORX Yard Tools and Rockwell Power Tools, for sweepstakes, marketing promotions, corporate incentive programs and more.

“Positec USA Inc., manufacturer of WORX Yard Tools and Rockwell Power Tools, is excited to partner with Lapine to help expand our brands’ presence in the premium market,” says Ned Cox, Vice President of Sales at Positec USA Inc. “Lapine’s superior industry experience and understanding of our brands will help us to connect to our customer in this channel. We see a long successful and thriving partnership with Lapine.”

The WORX line offers a range of outdoor and gardening tools, while Rockwell offers a variety of power tools and workstations. Highlights from the WORX and Rockwell lines include:

  • WORX 20V Cordless Li-ion Sweeper Blower and Accessories: This lightweight, cordless blower is perfect for cleaning both large and small areas. It delivers up to 120mph air speed for large spaces and special attachments to clean a variety of places
  • WORX 12in. 20V Max Lithium Cordless Grass Trimmer/Edger/Mini Mower: The WORX GT 2.0 is a powerful grass trimmer, a precision edger and even a mini-mower – all in one lightweight, maneuverable, cordless machine.
  • Rockwell Tools 20V Li-ion Brushless Drill/Driver: The Rockwell 20V lithium cordless drill is great for HVAC, electrical, plumbing, remodeling, wood working and more. A brushless motor offers up to 10 times longer motor life, 50% more run-time and up to 25% more power.
  • Rockwell Tools 20V Sonicrafter F50: The Sonicrafter F50 oscillating tool has raised the bar for the oscillating tool category. With the increased oscillating angle of 5° and the constant speed control, it’s one of the fastest cutting oscillating tools available.

“Lapine is dedicated to providing our customers with a broad portfolio of top-of-the-line, in-demand products that fit the needs and interests of their lives,” said Noah Lapine, President of Lapine. “For this reason, we are excited to add the innovative WORX Yard Tools and Rockwell Power Tools lines from Positec USA Inc. to our collection, and broaden our offering to our customers.”

The relationship between Lapine and Positec USA Inc. is effective as of July 1, 2014.

Positec USA Inc.’s lines offer a range of top-of-the-line products to address a range of needs from gardening to home maintenance to do-it-yourself construction. To view the entire Positec USA Inc. product line, please visit www.positecgroup.com.

About Rockwell
Rockwell Power Tools are a part of the Positec Group of companies, which have been designing, engineering and manufacturing power tools since 1994. The Rockwell brand offers the performance-minded do-it-yourselfer and the price-conscious tradesman with excellent options compared to higher priced professional power tool brands. Rockwell ShopSeries™ is a sub-brand that focuses on lighter duty home and workshop applications. For more information about Rockwell, visit www.rockwelltools.com.

About WORX
WORX Yard Tools is part of the Positec Group of companies Established in 1994, based in Charlotte NC, is one of the fastest growing companies serving the global power equipment market today. A diversified manufacturer and marketer of a complete range of electric powered lawn and garden equipment, and related products, WORX has over 3500 employees worldwide. More information is available on the company’s brand website: www.worx.com.

About Lapine
Lapine is a shopper insight-driven merchandise agency that uses shopper data and analytics to provide custom-tailored merchandise solutions that support and build its brands. With more than 50 years’ experience, Lapine’s expertise includes targeted merchandise trend research, promotional product sourcing, shopper marketing promotions and custom product design. In addition, Lapine offers a full suite of services including distribution, fulfillment and webstore development that far surpass the offerings of traditional merchandise suppliers. Lapine is headquartered in Stamford, Conn. and serves customers around the globe, including some of the biggest names in the Fortune 500. For additional information, please visit www.lapineinc.com.

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