The rep model of ‘just get product to the shelf’ is a thing of the past – today there’s a new reality. By leveraging our depth of services, each one complementing the other, Lapine’s role in your success is now deeper and more strategic than ever. Using the formidable tools at hand, Lapine account managers are fully engaged in each client’s needs and opportunities – offering retail channel and product category expertise and resources at every level of the relationship. The goal, as always, is to ensure brand performance at retail.
It takes a relationship – and more.
One-time shelf placement is not an indicator of success – sustainable business growth is. Our relationships are as long in tenure as our track record for brand performance. We start with a sales and program strategy, considering all program elements. Then we determine brand- enhancing retail placements, drive consumer excitement and brand visibility, and lower costs and barriers to entry for new brands to enhance retailer excitement.
We analyze product performance at retail through POS data, and proactively manage your brand to drive success at shelf. We also deliver marketing support – from email blasts and in-store merchandising to creative packaging and POS displays to ensure that we’re creating and sustaining demand.