We create products that consumers love to talk about.

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Gatorade builds buzz around a bottle.

Thanks again @Gatorade!! You definitely outdid yourself with my new #custom #GatoradeGX water bottle!! I absolutely love it!!
@DJ_Tunzaphun

@Gatorade is upping the game for water bottles!! #GatoradeGX
@taeyaboling

Is this going mainstream, @gatorade? This #runner wants IN please!
@detroit_morgan

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IGNITE is our process and philosophy for taking an idea through to execution. The elements of IGNITE are the fuel that drive consumer engagement and ensure that brand promises are delivered.

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Some of the brands we get consumers talking about