June 2021

Backyard Living

People are sprucing up their outdoor spaces and turning them into kitchens, living rooms, and even offices. Building on 2020 momentum, homeowners are enjoying more time outside and are paying more attention to decorative details, functionality, and comfort to create indoor-like rooms al fresco.


Marketplace and Consumer Trends

Creating Outdoor Rooms for Year-Round Living

  • Overall interest in outdoor living projects is up 65% for 2021.
  • 90% of Americans say their outdoor living space is more valuable than ever before, and 58% say they plan to buy new outdoor furniture and accessories in 2021, up from 23% in 2020.
  • 60% plan to improve outdoor spaces for functionality or aesthetics. Top areas for improvement are kitchens (76%), patios and decks (54%), and screened porches or three-season rooms (31%).
  • Fireplaces and firepits, lounges/chaises/sofas, lighting, dining tables/chairs, and umbrellas are among the most popular items consumers are looking to purchase to make outdoor living spaces more suitable for year-round gathering.
  • Other home additions gaining in popularity are outdoor offices, backyard cottages, outdoor showers and pergolas.  For Millennials, integrated entertainment is a priority.

Product Highlights

Weber® Summit® S-460 Built-In Gas Grill

Built for hosting the event of the season or for enjoying a low-key night grilling your famous ribs or rotisserie chicken recipe. The large cooking area, and vast features of the Summit® S-460 built-in gas grill, brings world-class taste to the comfort of your backyard.


Vivere Double Sunbrella® Hammock with Solid Pine Stand

The eye-catching solid wood frame sets this Double Sunbrella® Hammock with Solid Pine Stand apart from the crowd. It is a natural choice for a rugged design aesthetic or will compliment an immaculate manicured space. The stand provides durability and the double Sunbrella® hammock comes in the spectacular Vivere colours they are known for.


KingSo Patio Fire Pit/ BBQ Grill 

This multi functional fire pit is an excellent choice for outdoor heating and grilling.  The unique design includes a cooking grate for convenient grilling and a mesh screen for safety. The diamond-shaped mesh holes provide better air circulation for a longer-lasting burning.  The barbecue grill swivels a full 360 degrees, and the height can easily be adjusted for perfectly toasted or grilled treats over the fire.

6-BEANIE_Product-Lifestyle-1000x1000-1-300x300 1 (3)

Data Sources

 Forbes/National Kitchen & Bath Association Report; International Casual Furnishings Association


American Pride

American Pride

NEWSLETTERS RETURN TO NEWSJuly 2020American PrideInterest in American-made products will likely grow in the back half of 2020 and beyond, as both consumers and manufacturers feel invested in helping rebuild the American economy.Marketplace and Consumer TrendsLocally...

On the Road Again

On the Road

NEWSLETTERS RETURN TO NEWSJune 2020On the Road AgainYearning to get away, yet uncertainty about travel safety, combined with cheaper gas prices and a growing appreciation for the great outdoors, Americans are inspired and ready to take to the road. Remote getaways,...

Home Front Reimagined

Home Front

NEWSLETTERS RETURN TO NEWS June 2020Home Front ReimaginedThe trend toward spending more time at home over recent years suddenly became a necessary reality vs. a personal choice in 2020. As a result, Americans have been getting creative and reimagining ways to soothe...

Why Move When You Can Improve?

Why Move
When You Can

NEWSLETTERS RETURN TO NEWSApril 2020Why Move When You Can Improve?Whether it’s Millennials buying older homes that need repair, Gen X wanting to update, or Boomers looking to create living spaces for aging in place, homeowners are investing in improvements to create...

Dreaming Big. Winning Big.

Dreaming Big.
Winning Big.

NEWSLETTERS RETURN TO NEWSMarch 2020Dreaming Big. Winning Big.Celebrating African American-owned businesses and the stories behind their inspired products.Black History Month is a perfect time to reflect on what it means to dream big and work hard to achieve success....

Even Smarter, Together.

Even Smarter, Together.

NEWSLETTERS RETURN TO NEWSJanuary 2020Even Smarter, Together.Smart home brands team up to make life easier and safer.Nearly 30 million U.S. households are expected to add smart home technology in the near future. Consumers’ growing desire for safety, greater control,...

Tech for Today

Tech for Today

NEWSLETTERS RETURN TO NEWSMarch 2021Tech for TodayThis year’s first virtual Consumer Electronics Show highlighted the tech industry’s quick response to a crisis, with more practical solutions that meet the needs of consumers’ reality today. The Consumer Electronics...

Get Outside and Play!

Get Outside
and Play!

NEWSLETTERS RETURN TO NEWSFebruary 2021Get Outside and Play!America’s renewed appreciation and love for the great outdoors will continue into 2021 as consumers seek exploration, discovery, play, and healing through the wonders of nature.Winter or not, here they come!...

Shopping with Purpose

Shopping with

NEWSLETTERS RETURN TO NEWSNovember 2020Shopping With Purpose Small Business Saturday is no longer a one day, hometown event.While Small Business Saturday became a national holiday 10 years ago, consumer sentiment for “Shop Small” has never carried more meaning than it...