NEWSLETTERS
June 2021
Backyard Living
People are sprucing up their outdoor spaces and turning them into kitchens, living rooms, and even offices. Building on 2020 momentum, homeowners are enjoying more time outside and are paying more attention to decorative details, functionality, and comfort to create indoor-like rooms al fresco.
Marketplace and Consumer Trends
Creating Outdoor Rooms for Year-Round Living
- Overall interest in outdoor living projects is up 65% for 2021.
- 90% of Americans say their outdoor living space is more valuable than ever before, and 58% say they plan to buy new outdoor furniture and accessories in 2021, up from 23% in 2020.
- 60% plan to improve outdoor spaces for functionality or aesthetics. Top areas for improvement are kitchens (76%), patios and decks (54%), and screened porches or three-season rooms (31%).
- Fireplaces and firepits, lounges/chaises/sofas, lighting, dining tables/chairs, and umbrellas are among the most popular items consumers are looking to purchase to make outdoor living spaces more suitable for year-round gathering.
- Other home additions gaining in popularity are outdoor offices, backyard cottages, outdoor showers and pergolas. For Millennials, integrated entertainment is a priority.
Product Highlights
Weber® Summit® S-460 Built-In Gas Grill
Built for hosting the event of the season or for enjoying a low-key night grilling your famous ribs or rotisserie chicken recipe. The large cooking area, and vast features of the Summit® S-460 built-in gas grill, brings world-class taste to the comfort of your backyard.
Vivere Double Sunbrella® Hammock with Solid Pine Stand
The eye-catching solid wood frame sets this Double Sunbrella® Hammock with Solid Pine Stand apart from the crowd. It is a natural choice for a rugged design aesthetic or will compliment an immaculate manicured space. The stand provides durability and the double Sunbrella® hammock comes in the spectacular Vivere colours they are known for.
KingSo Patio Fire Pit/ BBQ Grill
This multi functional fire pit is an excellent choice for outdoor heating and grilling. The unique design includes a cooking grate for convenient grilling and a mesh screen for safety. The diamond-shaped mesh holes provide better air circulation for a longer-lasting burning. The barbecue grill swivels a full 360 degrees, and the height can easily be adjusted for perfectly toasted or grilled treats over the fire.
Data Sources
Forbes/National Kitchen & Bath Association Report; International Casual Furnishings Association
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