Capri Sun enjoys Epic Success
On-target. On-trend. On-pack. To pay off an Epic Adventure on-pack promotion for tween-favorite Capri Sun, we sourced and brand-decorated the perfect on-trend grand prizes and smaller prizes. After studying the tween demographics to find relevant, high-demand, on-target products, we delved into seasonal trend reports to determine the hottest colors, materials and styles for those products. Contest results? Over 2,050 prizes were given away via online codes. Epic Adventure. Epic success triumph.