Brewing up hot savings for Gevalia
Clever shipping solution for coffee maker promotion. Though popular, the logistics of delivering on Gevalia’s “free coffee maker” offer for new loyalty program members were a major resource drain. Since Lapine had already designed and manufactured the coffee maker, Gevalia turned to us to tap into another area of expertise – global distribution services – to streamline the import and distribution process. We invested in automated slip-sheeting machinery in China, then reengineered the packaging to load floor-to-ceiling. Result: unloading time was slashed from six hours for two people to only 30 minutes for one person, while the quantity per container increased – resulting in a cost savings of over $600,000 per year. Nothing like a little fresh-ground innovation.