The world of branding is an ever-changing one – influenced by global events, lifestyle trends, fashion, color, books, music, movies, consumer behavior, you name it. It’s Lapine's job to keep up with it all. Read our Blog to keep yourself in the loop.
The Academy Awards are, to many, considered the most fashionable night of the year. ABC dedicated two full hours of programmingOscars before the awards even started to showing off the stars and honorees arriving on the red carpet in their finest. This would have been almost as long as the Oscars broadcast itself – if the show hadn’t run roughly 15 hours over. Seriously, I stayed up WAY past my bedtime to see that final award – even though we all knew Birdman was going to get it.Read more
Marsala. It’s not on tonight’s dinner menu – its Pantone’s 2015 Color of the Year. The earthy, reddish-brown hue (Pantone 18-1438) seen most recently on Pantone’s Spring 2015 Color Report has pushed itself forward and is expected to be the breakout tone in the upcoming year.Read more
If you ask my friends, they might describe me as “the crafty one.” As evidenced by the sewing machine, construction paper and ribbon in my room, I definitely like to dabble in the popular world of DIY. I once made my friend a papier-mâché piece of the Agro Crag from the old Nickelodeon show Guts (the 90s are trendy too, in case you haven’t noticed) for his birthday.Read more
There’s a bite in the morning air, the leaves are starting to turn and the girl in front of you at Starbucks just ordered a pumpkin spice latte. All sure-fire signs that fall is officially here. Which means those wacky, calendar-hopping folks at Pantone have just released their Spring 2015 Color Report. I know-I just got through describing everything autumnal to you, but Pantone is always one step ahead when it comes to their announcements. So let’s hop in our fashionista-DeLoreans and see what the future of color has in store for us.Read more
If there is one trade show I look forward to attending it is Outdoor Retailer. This show includes some of the most well-known outdoor brands at retail and I love the opportunity to see new product before the general public! After my fantastic experience at the winter show, I knew I had even more to look forward to at the Summer Outdoor Retailer show. Summer Outdoor Retailer took over downtown Salt Lake City from August 6th-9th and I had the pleasure of being a part of the action.Read more
I very rarely check the mailbox at my apartment because most of my mail is still delivered to my parents’ house. (I know, grow up.) However, on the rare occasion that I am the one on mail duty, it usually seems to be the day that my roommate receives her monthly mailing from Birchbox. The seemingly nondescript box is always filled with intriguing health and beauty products to try out and leaves me wondering why I still haven’t signed up for the service.Read more