September 2021

Curated with Gratitude

Keeping employees, teams, customers and clients engaged, happy, and feeling appreciated has been a challenge and a necessity for companies, as many employees are working remotely, and most person-to-person meetings are virtual. While not a new idea, the growing number of curated gift box choices have become more meaningful and personal with more creative ways to express gratitude, reward employees, incentivize teams, celebrate achievements or establish corporate culture.

Marketplace and Consumer Trends

Who wouldn’t like receiving a thank you gift that’s personal, meaningful, and a total surprise?
  • Remote employees want to be recognized – 64% of employees feel that recognition and appreciation are more important while working remotely.
  • Tangible gifts and experiences are more memorable and meaningful than cash – 65% strongly agree that both merchandise and travel awards are remembered longer than cash payments.
  • An employee who has been recognized is 63% more likely to stay at his or her current job within the next 3-6 months.
  • More than 40% of employed Americans feel that they would put more energy into their work if they were recognized more often.

Product Highlights

Blue Buffalo 
Lapine works closely with clients to curate assortments that are   functional and showcase the latest in decoration capabilities.  The Blue Buffalo box includes items for both the dog and their owner for a day at the dog park or a day hiking the trail.
Useful and stylish items are one of the goals Lapine strives for when creating a collection of item for clients. The AstraZeneca box includes items that are great for working from home or your return to the office.
Foot Locker
Foot Locker took their existing Consumer Loyalty Program, FLX Rewards, to new heights in 2021. With the expertise of Lapine’s Account and Creative teams,  Foot Locker built out a physical merchandise offering for their 10 million + members in the US.  The consumer response has been overwhelmingly positive, and in a few short months, the assortment has grown to more than 30 items, and includes both brand-name merchandise as well as custom, logo’d merchandise.
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Data Sources

Human Resource Executive; A Great Place to Work
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