November 2019

Getting Personal

Personalization is a persuasive driver in gifting.

Today’s world can feel so impersonal. Getting something personalized makes consumers feel special in a sea of sameness–the more personal a gift is, the more special it is. Whether it’s engraving a person’s name on a gift or letting consumers choose their own product color/style/design, personalization or co-creation in any form allows consumers to express their individuality and drives consumer engagement with brands.

Retail & Consumer Trends

Never underestimate the power of uniqueness.

  • Rewards program results prove that personalized products engage consumers and generate high reward redemption interest.
  • The personalized gifts market is expected to grow at a rate of 9% to reach $3.5 billion by 2022.
  • Non-photo personalized gifts have the largest market share at about 70%. The personalized photo gifts segment is expected to see high growth in the next 3 years.
  • Limited availability, uniqueness, and brand image drive the demand for specialized merchandise.
  • Personalized seasonal items, e.g. decorative mugs, handkerchiefs/bandanas, and plates, have seen a continuous spike in sales volume. Demand is also growing for watches, jewelry, clothing, key chains and electronic gadgets.
  • Consumers also purchase personalized gifts for themselves. “Self-gifting” is up 15% over the last five years. As a way to celebrate a personal achievement, or avoid disappointment during the holidays, over 50% of shoppers claimed to have self-gifted last holiday season.

Product Highlights

Dipping Time Soup Bowl from Personal Creations
YOUR favorite drink or soup accompanied by YOUR favorite snacks. 
This clever 2-in-1 design has an extra spot to keep your cookies safe from cookie thieves or store extra crackers for your chowder.
Wood Cut City Map by Uncommongoods Love your city?
Celebrate with this finely detailed, laser-cut wood and cork map. 
Mark your favorite spots using the included heart pins and highlight your most 
meaningful address right smack in the middle.
Moonshine Magic Kit by Personal Creations

Make legal moonshine right at home. Just add grain alcohol, your choice of flavoring, and sugar. It’s the perfect mix of personalization and DIY fun for your favorite liquor connoisseur.

Custom Photo Socks
Your socks, your way. It doesn’t get more personalized than wearing your favorite person, pet, or interest! For the person who has everything–or who just so happens to love fun socks.

Data Sources

Technavio Research; Transparency Market Research; Forbes 12/9/18


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