December 2019

Gifting with Purpose

Trending now: a variety of gifts that send a variety of personal messages.
The holidays are a time of giving and receiving – but also a time to reflect on the past year and think ahead to 2020. In a world where nothing seems certain, consumers will be seeking ways to create more meaningful moments, find connections, live for today, create experiences and enjoy life. Specific gift categories help them do just that…

Retail & Consumer Trends

Gifts that tell a story

Personalized, curated, one-of-a-kind gifts that create a more personal connection. Google search frequency for customized or personalized gifts was up 60% in the past year and peaked in December.* 
  • Nostalgic/retro items that spark memories:
  • DNA kits
  • Personalizing popular items to make them more “ownable”
  • Unique packaging

Gifts that give back

Impacting the community, and the world, is a powerful driver. More than 60% of Millennials and 40% of Baby Boomers say they prefer to donate their loyalty rewards to a good cause rather than redeem them personally.*
  • Brands that support causes we deem important
  • Sustainable/recycled/upcycled products are gaining popularity
  • Preference for locally-sourced and artisanal products continues

Gifts that improve day-to-day life

Products and brands that make life easier and more enjoyable. 58% of Millennials find life today to be more stressful than ever.
  • Tech/smart home gadgetry
  • Electronics that add enjoyment and functionality
  • Kitchen gadgets to keep foodies up to speed
  • Motivational/inspirational items

Gifts that create “feel good” experiences

Gifts that help make connections, and share joy/humor/fun with others. Almost half of consumers plan to purchase intangible gifts this holiday season. Frequency of Google searches for “gift experiences” increased 190% from November to December 2019.

  • “Treat yourself” gifts – for over-the-top indulgence
  • The gift of discovery – Escape rooms, travel, nature
  • The gift of laughter – comedy clubs, humorous items
  • BOGO gifts – one for yourself, one for a friend

Gifts That Tell a Story

Crosely Mockingbird Radio
Travel back to a simpler time with this 50’s-inspired AM/FM radio and Bluetooth® speaker. Designed for portability with a carry strap and battery power option, this speaker easily switches between radio/auxiliary/Bluetooth for streaming music through your phone or tablet.
23andMe DNA Kits
Give the gift of personal history. Discover your roots from across 1500+ regions and use the DNA relative finder to connect with relatives you didn’t know you had!

Gifts That Improve Day-to-Day Life

Dash compact air fryer
A healthier way to fry-and a cleaner way to cook – without sacrificing great taste. Choose from red, white, aqua and black – each one is conveniently compact to save counter space.
Garmin Dash Cam
The product that has spawned hundreds of YouTube channels! Compact and discreet, this dash camera has a 140-degree field of view that automatically records and saves your footage. Includes hands-free voice control and driver alerts for red light cameras and speed cameras.
Geeni Vision smart wi-fi security camera
Watch live streaming of your home, anytime, anywhere. Easy set-up, just download the Geenie app to connect, get alerts, even listen and talk. Plus the camera has Wi-Fi built right in.
Amazon Echo Flex mini smart speaker with alexa
Turn any room into an Alexa-ready smart room with this plug-in smart speaker. Tell Alexa to turn on lights, adjust thermostats, lock doors, you name it, with compatible devices. Make hands-free calls, or announcements to other rooms with compatible Echo devices.
Magnogrip Magnetic wristband
This magnetic wristband is the perfect gift for your favorite do-it-yourselfer. Super-strong magnets hold loose nails, screws, and small tools in place when you need a third hand.

Gifts That Give Back

Trending: brands that give back with every purchase, or produce products with recycled material. A way for consumers to not just give once…but twice.

Grosche Double Wall glasses
They not only LOOK cool,they ARE cool. These double-wall glasses are ingenious for hot or cold beverages. Every Grosche product sold provides 5+ days of safe drinking water to someone in need.
Parafina Sendero Recycled Rubber

Bright idea: these clever sunglasses are made with a full quart of tire rubber. With this product, Parafina alone has saved 1,200 tons of carbon monoxide. Added plus: 5% of all sunglasses sold also goes back to a scholarship fund that gives those in need access to a stable, quality education in Paraguay.

Kathmandu (Certified B Corp)
Kathmandu is a Certified B Corp known for its sustainability practices, responsible materials, and environmental impact. Their popular Pocket Pack is perfect for on-the-go and outdoor enthusiasts.

“Feel Good” Experiences

Memories that last a lifetime are the best kinds of gifts. Consumers are choosing to give experiences, not just gifts, as a meaningful way to connect.

“Give stories, not stuff” is what Tinggly is all about. Pay one price and choose from hundreds of local and international experiences. Tinngly partners with a wide range of vendors, so no matter where someone is, they can find an unforgettable experience.
America The Beautiful National Park Pass
Give the gift of access to all of America’s National Landmarks. A pass is your ticket to more than 2,000 federal recreation sites-It covers entrance fees at national parks and national wildlife refuges, as well as standard amenity fees (day-use fees) at national forests and grasslands.

Data Sources

Sources: Gartner/Iconoculture; KPMG; Google Trends; The NPD Group


The Road to Net Zero

The Road to Net Zero

NEWSLETTERS RETURN TO NEWSApril 2021The Road to Net ZeroAwareness is growing in how small actions can make a big difference if everyone participates. While converting consumer concern about climate change into action has been a challenge in the past, now is an...

Tech for Today

Tech for Today

NEWSLETTERS RETURN TO NEWSMarch 2021Tech for TodayThis year’s first virtual Consumer Electronics Show highlighted the tech industry’s quick response to a crisis, with more practical solutions that meet the needs of consumers’ reality today. The Consumer Electronics...

Get Outside and Play!

Get Outside
and Play!

NEWSLETTERS RETURN TO NEWSFebruary 2021Get Outside and Play!America’s renewed appreciation and love for the great outdoors will continue into 2021 as consumers seek exploration, discovery, play, and healing through the wonders of nature.Winter or not, here they come!...

Shopping with Purpose

Shopping with

NEWSLETTERS RETURN TO NEWSNovember 2020Shopping With Purpose Small Business Saturday is no longer a one day, hometown event.While Small Business Saturday became a national holiday 10 years ago, consumer sentiment for “Shop Small” has never carried more meaning than it...

The Spirit of Gifting

The Spirit of

NEWSLETTERS RETURN TO NEWSNovember 2020The Spirit of Gifting Consumers may be taking a more thoughtful approach to holiday shopping and gift-giving this season.With the retail industry predicting that consumers are likely to spend less this holiday season, it is more...

The Home Advantage

The Home

NEWSLETTERS RETURN TO NEWSSeptember  2020The Home AdvantageFire up the grill and put on your favorite team jersey to kickoff “Homegating” Season 2020!Tailgating typically kicks off the football season for many sports fans or for anyone who enjoys a good party with...

Hello Flexcations!

Hello Flexcations!

NEWSLETTERS RETURN TO NEWSJuly 2021Hello Flexcations!So long “Staycations” and hello “Flexcations!” Carry-over PTO, more flexible work locations/workations, past-year savings, and a pent-up desire for a “real” getaway are inspiring travelers to take longer, extended...

Backyard Living

Backyard Living

NEWSLETTERS RETURN TO NEWSJune 2021Backyard LivingPeople are sprucing up their outdoor spaces and turning them into kitchens, living rooms, and even offices. Building on 2020 momentum, homeowners are enjoying more time outside and are paying more attention to...

Nature Calling

Nature Calling

NEWSLETTERS RETURN TO NEWSMay 2021 Nature Calling America’s love of the great outdoors is thriving in 2021 as walkers, hikers, backpackers, mountain bikers, and paddle boarders are taking to the trails and waterways this Spring and Summer seeking new destinations to...