Gifting with Purpose
Retail & Consumer Trends
Gifts that tell a story
- Nostalgic/retro items that spark memories:
- DNA kits
- Personalizing popular items to make them more “ownable”
- Unique packaging
Gifts that give back
- Brands that support causes we deem important
- Sustainable/recycled/upcycled products are gaining popularity
- Preference for locally-sourced and artisanal products continues
Gifts that improve day-to-day life
- Tech/smart home gadgetry
- Electronics that add enjoyment and functionality
- Kitchen gadgets to keep foodies up to speed
- Motivational/inspirational items
Gifts that create “feel good” experiences
Gifts that help make connections, and share joy/humor/fun with others. Almost half of consumers plan to purchase intangible gifts this holiday season. Frequency of Google searches for “gift experiences” increased 190% from November to December 2019.
- “Treat yourself” gifts – for over-the-top indulgence
- The gift of discovery – Escape rooms, travel, nature
- The gift of laughter – comedy clubs, humorous items
- BOGO gifts – one for yourself, one for a friend
Gifts That Tell a Story
Gifts That Improve Day-to-Day Life
Gifts That Give Back
Trending: brands that give back with every purchase, or produce products with recycled material. A way for consumers to not just give once…but twice.
Bright idea: these clever sunglasses are made with a full quart of tire rubber. With this product, Parafina alone has saved 1,200 tons of carbon monoxide. Added plus: 5% of all sunglasses sold also goes back to a scholarship fund that gives those in need access to a stable, quality education in Paraguay.
“Feel Good” Experiences
Memories that last a lifetime are the best kinds of gifts. Consumers are choosing to give experiences, not just gifts, as a meaningful way to connect.
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