NEWSLETTERS

RETURN TO NEWS

August 2020

Inside the Box

Subscription box services deliver convenient and curated solutions

The subscription box industry is booming as consumers seek convenient shopping solutions in challenging times. Delivered to your doorstep or on the shelf, kitted boxed solutions deliver perceived value through a practical and fun shopping experience. Insights into shopper needs within your category can help identify the right products and personalized experiences that will engage your customers and deliver the value they’re looking for.
AugustFinal

Marketplace and Consumer Trends

Subscription box services are expected to grow

  • The total market size for subscription e-commerce is estimated to be between $12 billion and $15 billion.
  • Gartner research projects that by 2023, 75% of all companies that sell direct to consumer will offer some type of subscription box service.
  • Large retailers like Target (Beauty Gift & Value Sets) and Walmart (Beauty Box) are leveraging their buying power to become key players in the subscription/kitted box space.
  • About 54% of consumers are reported to use a subscription service. 60% of subscribers are women, however, men are more active, and likely to have 3 or more subscriptions.
  • The most popular subscription boxes deliver value through:
    1. Curation – surprise, variety, customized and personalized products and shopping experiences
    2. Replenishment – convenience of having needed items always on hand, saving time and money
    3. Access – exclusive offers and discounts, unique, niche products and experiences

Product Highlights

Jerky Subscription
Discover new craft jerky brands from across the USA with the Jerky Subscription. Each box includes two bags of craft jerky or you can upgrade to receive more bags of jerky per month.
jerry
Wilderness Coffee

Calling all coffee lovers. Wilderness Coffee offers 100% organic, fair trade coffee, roasted weekly in small batches for optimum freshness. They offer six roasts that come in compostable packaging and they plant one tree for each bag sold.

BEHBEAN_
Bespoke Post
Bespoke Post partners with under-the-radar brands so you can discover the coolest selection of goods and gear. They are currently committed to buying $10,000,000 worth of products just from small businesses.
bespokepost
Ipsy
Ipsy is beauty picked just for you. Each box includes five beauty products that are personalized for you after taking The Beauty Quiz.
Ipsy
CAUSEBOX
“Look Good. Feel Good. Do Good.” with the CAUSEBOX. A community that cares about people and the planet, CAUSEBOX has two goals: to build a community of women who support women and to help you discover products that are ethical and sustainable. Each box makes a difference with curated products that are making the world better.
fall-causebox-

Data Sources

Fuel by McKinsey; Gartner/Iconoculture; Forbes July 15, 2020; Clutch; Retail Dive

RECENT NEWS POSTS

The Road to Net Zero

The Road to Net Zero

NEWSLETTERS RETURN TO NEWSApril 2021The Road to Net ZeroAwareness is growing in how small actions can make a big difference if everyone participates. While converting consumer concern about climate change into action has been a challenge in the past, now is an...

Tech for Today

Tech for Today

NEWSLETTERS RETURN TO NEWSMarch 2021Tech for TodayThis year’s first virtual Consumer Electronics Show highlighted the tech industry’s quick response to a crisis, with more practical solutions that meet the needs of consumers’ reality today. The Consumer Electronics...

Get Outside and Play!

Get Outside
and Play!

NEWSLETTERS RETURN TO NEWSFebruary 2021Get Outside and Play!America’s renewed appreciation and love for the great outdoors will continue into 2021 as consumers seek exploration, discovery, play, and healing through the wonders of nature.Winter or not, here they come!...

Shopping with Purpose

Shopping with
Purpose

NEWSLETTERS RETURN TO NEWSNovember 2020Shopping With Purpose Small Business Saturday is no longer a one day, hometown event.While Small Business Saturday became a national holiday 10 years ago, consumer sentiment for “Shop Small” has never carried more meaning than it...

The Spirit of Gifting

The Spirit of
Gifting

NEWSLETTERS RETURN TO NEWSNovember 2020The Spirit of Gifting Consumers may be taking a more thoughtful approach to holiday shopping and gift-giving this season.With the retail industry predicting that consumers are likely to spend less this holiday season, it is more...

The Home Advantage

The Home
Advantage

NEWSLETTERS RETURN TO NEWSSeptember  2020The Home AdvantageFire up the grill and put on your favorite team jersey to kickoff “Homegating” Season 2020!Tailgating typically kicks off the football season for many sports fans or for anyone who enjoys a good party with...

Hello Flexcations!

Hello Flexcations!

NEWSLETTERS RETURN TO NEWSJuly 2021Hello Flexcations!So long “Staycations” and hello “Flexcations!” Carry-over PTO, more flexible work locations/workations, past-year savings, and a pent-up desire for a “real” getaway are inspiring travelers to take longer, extended...

Backyard Living

Backyard Living

NEWSLETTERS RETURN TO NEWSJune 2021Backyard LivingPeople are sprucing up their outdoor spaces and turning them into kitchens, living rooms, and even offices. Building on 2020 momentum, homeowners are enjoying more time outside and are paying more attention to...

Nature Calling

Nature Calling

NEWSLETTERS RETURN TO NEWSMay 2021 Nature Calling America’s love of the great outdoors is thriving in 2021 as walkers, hikers, backpackers, mountain bikers, and paddle boarders are taking to the trails and waterways this Spring and Summer seeking new destinations to...