NEWSLETTERS
Inside the Box
Subscription box services deliver convenient and curated solutions
Marketplace and Consumer Trends
Subscription box services are expected to grow
- The total market size for subscription e-commerce is estimated to be between $12 billion and $15 billion.
- Gartner research projects that by 2023, 75% of all companies that sell direct to consumer will offer some type of subscription box service.
- Large retailers like Target (Beauty Gift & Value Sets) and Walmart (Beauty Box) are leveraging their buying power to become key players in the subscription/kitted box space.
- About 54% of consumers are reported to use a subscription service. 60% of subscribers are women, however, men are more active, and likely to have 3 or more subscriptions.
- The most popular subscription boxes deliver value through:
- Curation – surprise, variety, customized and personalized products and shopping experiences
- Replenishment – convenience of having needed items always on hand, saving time and money
- Access – exclusive offers and discounts, unique, niche products and experiences
Product Highlights
Calling all coffee lovers. Wilderness Coffee offers 100% organic, fair trade coffee, roasted weekly in small batches for optimum freshness. They offer six roasts that come in compostable packaging and they plant one tree for each bag sold.
Data Sources
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