August 2020

Inside the Box

Subscription box services deliver convenient and curated solutions

The subscription box industry is booming as consumers seek convenient shopping solutions in challenging times. Delivered to your doorstep or on the shelf, kitted boxed solutions deliver perceived value through a practical and fun shopping experience. Insights into shopper needs within your category can help identify the right products and personalized experiences that will engage your customers and deliver the value they’re looking for.

Marketplace and Consumer Trends

Subscription box services are expected to grow

  • The total market size for subscription e-commerce is estimated to be between $12 billion and $15 billion.
  • Gartner research projects that by 2023, 75% of all companies that sell direct to consumer will offer some type of subscription box service.
  • Large retailers like Target (Beauty Gift & Value Sets) and Walmart (Beauty Box) are leveraging their buying power to become key players in the subscription/kitted box space.
  • About 54% of consumers are reported to use a subscription service. 60% of subscribers are women, however, men are more active, and likely to have 3 or more subscriptions.
  • The most popular subscription boxes deliver value through:
    1. Curation – surprise, variety, customized and personalized products and shopping experiences
    2. Replenishment – convenience of having needed items always on hand, saving time and money
    3. Access – exclusive offers and discounts, unique, niche products and experiences

Product Highlights

Jerky Subscription
Discover new craft jerky brands from across the USA with the Jerky Subscription. Each box includes two bags of craft jerky or you can upgrade to receive more bags of jerky per month.
Wilderness Coffee

Calling all coffee lovers. Wilderness Coffee offers 100% organic, fair trade coffee, roasted weekly in small batches for optimum freshness. They offer six roasts that come in compostable packaging and they plant one tree for each bag sold.

Bespoke Post
Bespoke Post partners with under-the-radar brands so you can discover the coolest selection of goods and gear. They are currently committed to buying $10,000,000 worth of products just from small businesses.
Ipsy is beauty picked just for you. Each box includes five beauty products that are personalized for you after taking The Beauty Quiz.
“Look Good. Feel Good. Do Good.” with the CAUSEBOX. A community that cares about people and the planet, CAUSEBOX has two goals: to build a community of women who support women and to help you discover products that are ethical and sustainable. Each box makes a difference with curated products that are making the world better.

Data Sources

Fuel by McKinsey; Gartner/Iconoculture; Forbes July 15, 2020; Clutch; Retail Dive


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