NEWSLETTERS
March is in the Bag!
Retail Trends
Overall retail sales of travel equipment in the outdoor travel bag market were up 7% to $149MM in 12 months ending April 2018 vs. the same time period in 2017
- Travel is trending duffel–duffel bags and travel backpacks made up over 90% of the gains in the category.
- Duffel bags, the largest travel equipment category, were up 11% and travel backpacks were up 5%.
- Luggage companies continue to improve on duffel design with rolling wheels, backpack straps, layers, pockets/compartments, even waterproof/rugged material to make them more functional for expanding consumer needs.
Consumer Trends
83% of Millennials are taking shorter, more frequent, experiential trips versus one long adventure, hence the demand for convenient, lightweight travel accessories
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Shorter, more frequent trips means less luggage lugging and a greater need for versatile, overhead compartment-friendly travel bags.
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A shift in consumer lifestyles towards comfort, value and versatility, has increased demand for fashion and accessories that can easily go from the office to the gym to a weekend getaway.
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Function and versatility are key purchase influencers to Millennials who tend to combine business trips with leisure travel, taking an average of 7.7 business trips a year.
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Smaller than a suitcase, bigger than a tote, the duffel bag is perfect for everyday gear, day trips, and long weekends.
Product Highlights
Features
- Built with top-grain cowhide and waxed canvas
- Adjustable, leather shoulder strap
- Two exterior zipper pockets
- Solid leather base
The Whidbey Weekender Duffel performs equally well as a travel bag for quick getaways and as an everyday gym bag. Along with ventilated and water-resistant pockets, it also offers two ways to carry, lockable zippers, and a spacious interior to pack away whatever you need.
Features
- Extra-durable 500D polyester
- Water-resistant exterior treatment
- Detachable shoulder strap
- Dual top carry handles
Data Sources
Yonderbags.com,TheRise of the Duffel Bag; Gartner Iconoculture, Priceline.com survey; Forbes; Outdoor Industry Association.
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