June 2020

On the Road Again

Yearning to get away, yet uncertainty about travel safety, combined with cheaper gas prices and a growing appreciation for the great outdoors, Americans are inspired and ready to take to the road. Remote getaways, visits to national and state parks, and general outdoor recreation are likely to be part of the travel plans for more Americans in Summer 2020.

Marketplace and Consumer Trends

Road Trips and Camping on the Rise

  • 43% of leisure travelers say spending time outdoors is more important now.
  • Google searches for outdoor recreation, campgrounds, and RV parks/rentals are up significantly in the last 3 months.
  • RV living and traveling has increased over the last decade, and taking RVs off-grid is growing in popularity.
  • Traffic to the top-ranked campground search app, The Dyrt, is at a seven-year high, with a 400,000 visitor increase in May 2020 versus the same month a year earlier.
  • Google searches for outdoor-related activities and gear that have seen an increase in the last 30 days include:
    • – Towable rafts and tubes
    • – Vehicle tents
    • – Fishing reels
    • – Ultralight backpacking gear

Product Highlights

Asobu UV Light Hydro Bottle
Purify your water on the go with this UV light water bottle. Simply press the button on the lid and the UV light will purify your water in less than 5 minutes. Includes a USB charger cable to charge the battery for up to 2 weeks.
Kuma Heated Lazy Bear Chair
Kuma Outdoor Gear Lazy Bear Heated Camp Chair features the exclusive ADDHEAT Control System. It features an integrated heating system designed to keep your body warm and comfortable all day (and all night) long, no matter the weather. It even has an insulated beverage holder, phone pocket, and carry bag.
Bose SoundLink Color Bluetooth Speaker

Bose offers bold sound for wherever life takes you. From the patio to the campgrounds, the SoundLink Color Bluetooth Speaker II is a tough and water-resistant companion that’s perfect for any adventure. Featuring a soft-touch silicone exterior and a built-in microphone for calls, it’s your go-to speaker with bold sound—wherever you need it.

Sierra 20 Canvas Tent

Take the Sierra 20 Canvas Tent to the campground with your family and friends. This beautiful bell tent will keep you dry all year round and in any type of weather. Built-in e-ports let you run electricity right into the tent to support lights and electronics. Remove the floor and roll up the walls so you can enjoy a canopy.


Data Sources

Harvest Hosts,, Google Trends;


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