Lapine’s Insight Toolbox

Lapine Learning Lab™

Custom research through an online panel of 1 million+ consumers and shoppers.


Lapine’s ideation process to ensure that ideas are on-brand, and truly click with consumers.

Merchandise Motivation™

Research to understand the merchandise needs and desires of consumers and shoppers.

Lapine Brand Impact Study™

To quantify a concept’s impact on brand perceptions and purchase intent, with pro forma financial estimates.

Proof Positive™

Using receipt validation technology, we conduct research with validated purchasers.


We attend tradeshows, scour blogs, devour publications, and observe retail – constantly.


A deep dive with your consumers via online focus groups, video ethnographies, or shop-alongs.

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We eagerly look forward to applying our depth of resources to your next challenge. Contact Us.

Case Study

Trudeau’s red cup runneth over

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Case Study

Starwood sleeps better at night

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Case Study

Bed, Bath & Beyond launches a clean winner.

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Case Study

Pepsi & Mountain Dew deliver “Iconic” promotion

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