August 2021
Picnic Perfect
Inspired by the “cottagecore” cultural movement, a yearning for simpler days, renewed romanticism, nostalgia, or capturing a TikTok or Instagram moment, young and old alike are experiencing and celebrating the perfect picnic like never before.
Marketplace and Consumer Trends
Curated picnic experiences can make simple outdoor gatherings feel special and magical – like the perfect escape we all need.
- Professional picnic planners are popping up all over the country, providing curated luxury picnic experiences for every occasion, from small gatherings with friends to lavish milestone birthday celebrations, proposals, weddings and corporate events.
- Boho is the way to go for designs and accessories – wicker picnic baskets, vintage blankets, ruffled pillows, checkered, striped or floral tablecloths, vintage dinnerware, serve ware, etc. are all the vibe. Google trend searches for Boho-chic were up 700% and Boho picnic searches were up 1050% in the past year.
- Vintage glassware is popular for setting a romantic picnic mood. Google searches for vintage drinking glasses were up 50%, decanters up 140%, and vintage beer glasses up 600%.
- Charcuterie is a staple for any perfect picnic – consumer interest in Italian meats is up 67% from last year and Google searches for charcuterie was up 110% in the past year.
- And don’t forget the music – searches for portable CD players with speakers were up 250%.
Product Highlights
Picnic Time Belmont Picnic Basket
Pocket Picnic Blanket
Big enough for two but small enough to fit into a 7.87” square pouch, this pocket picnic blanket is perfect to keep in the car or in your purse for a spontaneous picnic virtually anywhere. The blanket is 100% customizable and made of rip-proof polyester so it will last for many picnics to come.
Toscana Artisan Acacia Serving Plank
The Artisan plank is a gorgeous addition to any picnic. The paddle shaped serving plank is made with the stunning wood of the acacia tree. To showcase this naturally water-resistant wood, some of its raw beauty has been left intact by featuring a live bark edge on one side. Adding to its rustic look, the handle includes a hemp hanging loop so you can display this versatile piece of kitchen art for all to see.
Data Sources
Courier Post; Italian Food.net; Google trends
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