NEWSLETTERS

RETURN TO NEWS

August 2021

Picnic Perfect

Inspired by the “cottagecore” cultural movement, a yearning for simpler days, renewed romanticism, nostalgia, or capturing a TikTok or Instagram moment, young and old alike are experiencing and celebrating the perfect picnic like never before.

nature_calling_img

Marketplace and Consumer Trends

Curated picnic experiences can make simple outdoor gatherings feel special and magical – like the perfect escape we all need. 

  • Professional picnic planners are popping up all over the country, providing curated luxury picnic experiences for every occasion, from small gatherings with friends to lavish milestone birthday celebrations, proposals, weddings and corporate events.
  • Boho is the way to go for designs and accessories – wicker picnic baskets, vintage blankets, ruffled pillows, checkered, striped or floral tablecloths, vintage dinnerware, serve ware, etc. are all the vibe. Google trend searches for Boho-chic were up 700% and Boho picnic searches were up 1050% in the past year.
  • Vintage glassware is popular for setting a romantic picnic mood. Google searches for vintage drinking glasses were up 50%, decanters up 140%, and vintage beer glasses up 600%.
  • Charcuterie is a staple for any perfect picnic – consumer interest in Italian meats is up 67% from last year and Google searches for charcuterie was up 110% in the past year.
  • And don’t forget the music – searches for portable CD players with speakers were up 250%.

Product Highlights

Picnic Time Belmont Picnic Basket 

The Belmont Picnic Basket combines the best of both worlds,  picnic basket and cooler.  With all of the necessary accessories for a perfect picnic, the Belmont is both classy and convenient. If you have been looking for the right reason to go on a picnic, you have found it! 
BEANIE_Product

Pocket Picnic Blanket

Big enough for two but small enough to fit into a 7.87” square pouch, this pocket picnic blanket is perfect to keep in the car or in your purse for a spontaneous picnic virtually anywhere. The blanket is 100% customizable and made of rip-proof polyester so it will last for many picnics to come.

Lifestyle

Toscana Artisan Acacia Serving Plank 

The Artisan plank is a gorgeous addition to any picnic. The paddle shaped serving plank is made with the stunning wood of the acacia tree. To showcase this naturally water-resistant wood, some of its raw beauty has been left intact by featuring a live bark edge on one side. Adding to its rustic look, the handle includes a hemp hanging loop so you can display this versatile piece of kitchen art for all to see.

6-BEANIE_Product-Lifestyle-1000x1000-1-300x300 1 (3)

Data Sources

Courier Post; Italian Food.net; Google trends

RECENT NEWS POSTS
The Perfect Gift

The Perfect Gift

NEWSLETTERS RETURN TO NEWSOctober 2021 The Perfect Gift Finding the perfect gift for someone can be a challenge, but hunting for unique, purposeful, crafted, and personalized gifts has never been easier, and may be more of a priority for shoppers this holiday season....

Curated with Gratitude

Curated with Gratitude

NEWSLETTERS RETURN TO NEWSSeptember 2021 Curated with Gratitude Keeping employees, teams, customers and clients engaged, happy, and feeling appreciated has been a challenge and a necessity for companies, as many employees are working remotely, and most...

Hello Flexcations!

Hello Flexcations!

NEWSLETTERS RETURN TO NEWSJuly 2021Hello Flexcations!So long “Staycations” and hello “Flexcations!” Carry-over PTO, more flexible work locations/workations, past-year savings, and a pent-up desire for a “real” getaway are inspiring travelers to take longer, extended...

Backyard Living

Backyard Living

NEWSLETTERS RETURN TO NEWSJune 2021Backyard LivingPeople are sprucing up their outdoor spaces and turning them into kitchens, living rooms, and even offices. Building on 2020 momentum, homeowners are enjoying more time outside and are paying more attention to...

Nature Calling

Nature Calling

NEWSLETTERS RETURN TO NEWSMay 2021 Nature Calling America’s love of the great outdoors is thriving in 2021 as walkers, hikers, backpackers, mountain bikers, and paddle boarders are taking to the trails and waterways this Spring and Summer seeking new destinations to...

The Road to Net Zero

The Road to Net Zero

NEWSLETTERS RETURN TO NEWSApril 2021The Road to Net ZeroAwareness is growing in how small actions can make a big difference if everyone participates. While converting consumer concern about climate change into action has been a challenge in the past, now is an...

The Perfect Gift

The Perfect Gift

NEWSLETTERS RETURN TO NEWSOctober 2021 The Perfect Gift Finding the perfect gift for someone can be a challenge, but hunting for unique, purposeful, crafted, and personalized gifts has never been easier, and may be more of a priority for shoppers this holiday season....

Curated with Gratitude

Curated with Gratitude

NEWSLETTERS RETURN TO NEWSSeptember 2021 Curated with Gratitude Keeping employees, teams, customers and clients engaged, happy, and feeling appreciated has been a challenge and a necessity for companies, as many employees are working remotely, and most...

Hello Flexcations!

Hello Flexcations!

NEWSLETTERS RETURN TO NEWSJuly 2021Hello Flexcations!So long “Staycations” and hello “Flexcations!” Carry-over PTO, more flexible work locations/workations, past-year savings, and a pent-up desire for a “real” getaway are inspiring travelers to take longer, extended...