September 2019

Quality ‘Me’ Time

Self-care and the trending need for balance and serenity. Tech is empowering–but it’s also overwhelming. More than ever, consumers are looking to disconnect and unplug from the craziness of screen-driven life. Products that help consumers slow down, chill, and feel good are on the rise. Self-care is IN.

Retail & Consumer Trends

Plug into the movement to unplug

  • Consumer values associated with relaxation, serenity, and balance saw a rise in ranking from 2010-2018 across ages and generations.
  • National Day of Unplugging 2019 – sundown to sundown, March 1 and 2.
  • Nearly 9 in 10 Americans practice self-care and 1/3 of consumers have increased their self-care during the past year. Self-care is about anything that makes YOU feel good. It’s understanding what you personally need and dedicating time specifically to that.
  • There are about 18 million Instagram posts tagged #selfcare.
  • Brands and products are helping consumers unplug, re-engage with the physical world, encourage face-to-face interaction, and find time for personal reflection.

Product Highlights

The La Siesta Orquidea Cotton Basic Chair
Is anything but basic. It features reinforced seams to resist tearing and a safety swivel to turn the chair in any direction. The high-quality, soft cotton fabric, and bamboo spreader bar makes it the ideal spot for reading, relaxing with a beverage, or enjoying a quick cat nap.
The Big Idea Leather Album by Rustico
Appeals to everyone’s more creative side. Top-grain leather cover, 160 rough-cut, acid-free pages, plus hand-sewn binding. Scribble your thoughts, sketch your ideas, perhaps poetry or lyrics? It’s great for photos, scrapbooking, light water coloring, as a guestbook, you name it.
The HALA Rival Hoss Stand Up Paddle Board
Truly brings balance to your life. Paddleboarding is the perfect way to relax on the water and connect with nature. This affordable set-up comes with everything you need to get started. The wide frame is great for paddle yoga–and the high weight capacity means your favorite furry companion can join you on a serene lake.
The Homedics SoundSpa®

Slumber Scents for relaxing sounds and scents around the house. This top-selling sound spa combines an Essential Oil Diffuser, Alarm Clock, and Bluetooth®-enabled player to transform any room into a peaceful, tranquil space.

The Ginger Beer Making Kit
Lets you brew up a clever get-together activity. Invite your friends over for the best Moscow Mules in town, that is, after you’ve brewed your very own ginger beer with this all-inclusive DIY kit. Everything you need is included, even two must-have copper mule mugs.

Data Sources

Gartner Iconoculture; The New York Times, August 10, 2019


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