May 2019

Taking It Outside

Outdoor Home Entertaining in the New Age of Millennial Home Ownership. The largest living generation, Millennials are buying homes in the ‘burbs–and driving growth in outdoor entertaining in 2019. Roomy or tiny, they’re getting creative with making backyards the perfect retreat and unique extension of their homes. Millennials who socialize at home and value experiences over things are more likely to seek products that help create experiences for backyard entertaining.

Retail Trends

Home Entertainment

  • In 2016, overall market was valued at $176 million and is expected to reach $295 million by 2022. Includes both wired and wireless devices
    • Audio equipment: home theaters, audio systems, home radios, sound bars, headphones, etc.

    • Video devices: TVs, DVD and Blue Ray players, projectors, DVR, streaming devices, gaming consoles

  • Karaoke is back!– Retail sales value of karaoke machines was $17.63 million in 2018, up from $12.76 million in 2012
  • Smart Home market reached $12.5 billion in 2017 and is expected to grow 15% annually through 2023. Entertainment and home controls accounted for the largest share of the smart home market in 2017
  • Traditional yard games–Outdoor and sports toys sales totaled $4 billion in 2018, up from $3.04 billion in 2013
Outdoor Furniture sits well

Global residential market is expected to see a CAGR over 4% to 2024. Growth attributed to surging demand for garden spaces and growing trend of socializing and get-togethers across age groups.  – MarketWatch 3/9/19

Outdoor Lighting creates the perfect vibe

Beyond just providing physical light, outdoor LED lighting is now designed to provide visual comfort, shift in color temperature, and controllability – Outdoor LED lighting market is expected to register a CAGR of 14% from 2018-2023. – Mordor Intelligence

Hammocks swing into popularity

2016 hammock sales increased 30% to $53.8 million (NPD Group Inc.) The global hammocks market is expected to grow at a CAGR of 17.45% during the period 2017-2021.

Functional Fire is heating up

Propane gas fuel vs. wood, fire pit tables, outdoor kitchens, and pizza ovens are trending.

Consumer Trends

Millennials are making home ownership a priority, and choosing to settle down in the suburbs.
  • 72% of 23 to 40-year-old consumers consider owning a home a top life priority ahead of traveling the world, getting married and having kids
  • Millennials account for 37% of all recent home buyers– Younger Millennials (1990-1998) 11% and older Millennials (1980-1989) 26%
  • 40% of Millennials owned a home in 2018, up from 26% in 2016. Fewer Millennials are living at home – down from 30% to 16%
  • 41% of Millennials opt to buy in suburbs vs. cities. 38% now live in the ‘burbs vs. 37% in major metros
  • “Surban” is the new suburban–a location that blends urban and suburban lifestyle benefits
  • The suburbs attract Millennials from both urban areas for better quality of life, and rural areas for a country lifestyle that feels less isolated
  • Millennials are more likely than older consumers to see the home as a place to socialize and gather
Millennials like their outside space
  • 40% of Millennials say it’s important that their home has a garden or other outdoor living space
  • Millennials account for 5 million of the country’s 6 million new gardening households
  • 47% say they entertain in their yards at least once a month
  • 57% say they use their yards for recreation at least monthly
  • 77% report relaxing in their yards at least once a week

Product Highlights

Tiki Sounds LED Speaker
Full-range speaker delivers 360˚ sound for perfect coverage. Warm white LED light provides 3 selectable brightness levels, plus “flicker” flame mode. Bluetooth Multi-Link™ technology makes it easy to link unlimited number of Tiki Sounds together for wide area sound coverage, all under unified control. It’s like magic, except you’re in control of everything. We won’t tell. Long-lasting rechargeable battery keeps the fun going all night long. Recharges during the day via imbedded solar panel or plug it into AC outlet.
Aurora Portable Fire Pit
Create ambiance anywhere with this Aurora portable steel fire bowl which runs on propane gas. It features a locking lid for easy and safer portability, easy flame adjustment and simple on and off control. Fire times run up to 15 hours with use of a 20 lb. propane gas tank.
The “Entertainer” Rolling Party Cooler
With a super-sized capacity of 100 cans, the rolling party cooler makes party time a blast! The split-top lid, attached bottle opener, and cap catcher are super-convenient. Easy-grip handles and wheeled legs make maneuvering a breeze. Need to take the party with you? This cooler separates from the base, so it’s completely portable. Rust-resistant and powder-coated steel frame and body ensure years of enjoyment.

Data Sources

Gartner Iconoculture; Housetopia; Bank of America study (, 10/21/18); National Association of Realtors;; National Association of Landscape Professionals; Watch 2/19/19; Cision PR Newswire; PC; Pew Research Center; MarketWatch; Statista.


The Road to Net Zero

The Road to Net Zero

NEWSLETTERS RETURN TO NEWSApril 2021The Road to Net ZeroAwareness is growing in how small actions can make a big difference if everyone participates. While converting consumer concern about climate change into action has been a challenge in the past, now is an...

Tech for Today

Tech for Today

NEWSLETTERS RETURN TO NEWSMarch 2021Tech for TodayThis year’s first virtual Consumer Electronics Show highlighted the tech industry’s quick response to a crisis, with more practical solutions that meet the needs of consumers’ reality today. The Consumer Electronics...

Get Outside and Play!

Get Outside
and Play!

NEWSLETTERS RETURN TO NEWSFebruary 2021Get Outside and Play!America’s renewed appreciation and love for the great outdoors will continue into 2021 as consumers seek exploration, discovery, play, and healing through the wonders of nature.Winter or not, here they come!...

Shopping with Purpose

Shopping with

NEWSLETTERS RETURN TO NEWSNovember 2020Shopping With Purpose Small Business Saturday is no longer a one day, hometown event.While Small Business Saturday became a national holiday 10 years ago, consumer sentiment for “Shop Small” has never carried more meaning than it...

The Spirit of Gifting

The Spirit of

NEWSLETTERS RETURN TO NEWSNovember 2020The Spirit of Gifting Consumers may be taking a more thoughtful approach to holiday shopping and gift-giving this season.With the retail industry predicting that consumers are likely to spend less this holiday season, it is more...

The Home Advantage

The Home

NEWSLETTERS RETURN TO NEWSSeptember  2020The Home AdvantageFire up the grill and put on your favorite team jersey to kickoff “Homegating” Season 2020!Tailgating typically kicks off the football season for many sports fans or for anyone who enjoys a good party with...

Hello Flexcations!

Hello Flexcations!

NEWSLETTERS RETURN TO NEWSJuly 2021Hello Flexcations!So long “Staycations” and hello “Flexcations!” Carry-over PTO, more flexible work locations/workations, past-year savings, and a pent-up desire for a “real” getaway are inspiring travelers to take longer, extended...

Backyard Living

Backyard Living

NEWSLETTERS RETURN TO NEWSJune 2021Backyard LivingPeople are sprucing up their outdoor spaces and turning them into kitchens, living rooms, and even offices. Building on 2020 momentum, homeowners are enjoying more time outside and are paying more attention to...

Nature Calling

Nature Calling

NEWSLETTERS RETURN TO NEWSMay 2021 Nature Calling America’s love of the great outdoors is thriving in 2021 as walkers, hikers, backpackers, mountain bikers, and paddle boarders are taking to the trails and waterways this Spring and Summer seeking new destinations to...