NEWSLETTERS

RETURN TO NEWS

September  2020

The Home Advantage

Fire up the grill and put on your favorite team jersey to kickoff “Homegating” Season 2020!

Tailgating typically kicks off the football season for many sports fans or for anyone who enjoys a good party with friends in a parking lot. These days, tailgating is taking on a new look and a new location. The party will go on–it’s just moving to the backyard, driveway, or wherever you can park your car, pop open the trunk, and have some fun. Having the “home advantage” means access to more amenities and those special touches that will help score a touchdown and have fans cheering in the end zone!
The Home Advantage

Marketplace and Consumer Trends

The comforts of “Homegating”

“Homegating” is not a new trend, but with fans less likely to attend games, it is a growing trend in 2020.

  • 133 million Americans, or 76% of self-reported sports viewers, are interested in home watch parties. 
  • 60% of tailgaters are between the ages of 25-44 and about 42% traditionally spend at least $500 a season on food and supplies.
  • No doubt homegating will drive sales of  TVs. Every size TV has seen double digit growth in the first half of 2020. Large screen TVs, 65″ or larger, have already seen a 53% increase in units sold.
  • Digital and social technology will also play a role as fans seek enhanced experiences, e.g.  VR viewing (74%), second screens (66%) and live social media integration during games (64%). 
  • Comfortable seating is important. Outdoor furniture retailers reported huge spikes in sales in the first half of 2020. Overstock.com saw patio furniture sales increase a significant 225% year over year since April.
  • Fans are flooding social media with recipes and creative ideas to serve up a winning “spread.”

Product Highlights

Panasonic 4K Ultra HD TV
The 4K Ultra HD TV features a slim design with a super bright panel that presents amazing 4K HDR picture as well as Bluetooth Audio Link to connect easily to a wireless speaker and provide powerful sound. It also features HDR10+ dynamic metadata technology and adaptive backlight dimming that will deliver all the detailed plays with accurate contrast during the big game.
BF1C
Weber® Original Kettle Premium Charcoal Grill

Every homegating event needs a main attraction besides the big game. The Weber Original Kettle Premium charcoal grill stays true to the backyard icon, while taking it up a notch with an upgraded cleaning system.

Every homegating event needs a main attraction besides the big game. The Weber Original Kettle Premium charcoal grill stays true to the backyard icon while taking it up a notch with an upgraded cleaning system.
Jones BBQ
The Jones family has made their sauce from scratch daily for decades. Open up a bottle of Jones Bar-B-Q Sweet & Tangy BBQ sauce and pour it over ribs, chicken, or pork and enjoy! You can also use it as a marinade or dipping sauce – you can’t go wrong with this all-natural BBQ sauce made with love in Kansas City.
The Jones family has made their sauce from scratch daily for decades. Open up a bottle of Jones Bar-B-Q Sweet & Tangy BBQ sauce and pour it over ribs, chicken, or pork and enjoy! You can also use it as a marinade or dipping sauce – you can’t go wrong with this all-natural BBQ sauce made with love
Picnic Time Waxed Canvas BBQ Apron
The ultimate homegating accessory for the grill master. This waxed canvas apron will not only make you look cool, but be genuinely practical as well. There’s a leather tool rack built-in to hold the included BBQ spatula and steel tongs, a towel ring, and several slots for additional utensils, as well as two large drink pockets. And let’s not forget the bottle opener to open those frosty beverages!
Apron
CLIQ Chair

At 3.65lbs and the size of a water bottle, CLIQ Chair can go anywhere you do, especially to a homegating event. Easily keep a CLIQ Chair—or six—in your car and always have enough chairs for everyone. The flexible nylon seat cradles you for maximum comfort—and adapts when you change positions.

Cliq
Victory Tailgate Cornhole Set
Take a break from the game with the Victory Tailgate solid wood cornhole set, made of premium-grade birch veneer plywood and hand-finished with a 7-stage sanding and sealing process. Victory offers all your favorite collegiate and pro teams.
Cornhole

Data Sources

Sources: NPD Group; Fox Business; SGB Media/Genesco Sports Enterprise Survey; The Harris Poll; CNN

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