April 2020

Why Move When You Can Improve?

Whether it’s Millennials buying older homes that need repair, Gen X wanting to update, or Boomers looking to create living spaces for aging in place, homeowners are investing in improvements to create the home they want. A shortage in the housing market, low mortgage rates, and rising home equity are contributing factors driving homeowners to renovate vs. sell their homes.

Marketplace and Consumer Trends

Home improvements peak in Spring
  • With 80% of homes in America at least 20 years old and 40% at least 50 years old, it’s no wonder consumers spent $328 billion on home renovations and repairs in 2019.
  • 80% of homeowners plan on staying in their existing homes and half are considering a remodel.
  • Per-household spending on home improvement was up 17% in 2019 vs. 2018.
  • A significant part of home improvement spending increase is on “want-to-have” projects.
  • Top 3 shows on HGTV: House Hunters Renovation, Fixer Upper, and Property Brothers.
  • Google trends shows home improvement searches peak in spring.

Product Highlights

Products Made for Home Improvement

Garden Republic Indoor Garden Pepper Seed Starter
Perfect for those who may not have the space outside but have the room for an indoor garden. Spicy peppers, grown from your own home from seed!
Panther Vision LIGHTSPECS® Safety Glasses

These lighted glasses are built with impact-resistant polycarbonate lenses to keep you safe on the worksite or homefront.

The LEDs are canted inward to shine the light exactly where you need it without leaving any dark spots. Navigate any home improvement project with confidence and clarity. These glasses feature the most advanced design and construction techniques for light or heavy-duty daily usage.

Apollo Precision Tools 53-Piece Household Tool Kit with Tool Box
This household tool set only includes the most useful tools needed for DIY projects around the house. It includes the most needed and most used tools in a compact size that allows it to fit under your kitchen sink, in your car trunk, or in an emergency kit.
Sun Joe SPX200E Electric Pressure Washer
Ideal for light to medium duty cleaning jobs, this ultra-lightweight, compact pressure washer delivers up to 1350 pounds of pressure per square inch to get every last bit of dirt. Make easy work of quick cleaning projects like porch, deck, siding, windows, and patio furniture. Perfect for making the outside of your home look like new!

Data Sources, July 25, 2019; HomeAdvisor; Housing Wire


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