NEWSLETTERS

RETURN TO NEWS

April 2020

Why Move When You Can Improve?

Whether it’s Millennials buying older homes that need repair, Gen X wanting to update, or Boomers looking to create living spaces for aging in place, homeowners are investing in improvements to create the home they want. A shortage in the housing market, low mortgage rates, and rising home equity are contributing factors driving homeowners to renovate vs. sell their homes.
you_can_improve

Marketplace and Consumer Trends

Home improvements peak in Spring
  • With 80% of homes in America at least 20 years old and 40% at least 50 years old, it’s no wonder consumers spent $328 billion on home renovations and repairs in 2019.
  • 80% of homeowners plan on staying in their existing homes and half are considering a remodel.
  • Per-household spending on home improvement was up 17% in 2019 vs. 2018.
  • A significant part of home improvement spending increase is on “want-to-have” projects.
  • Top 3 shows on HGTV: House Hunters Renovation, Fixer Upper, and Property Brothers.
  • Google trends shows home improvement searches peak in spring.

Product Highlights

Products Made for Home Improvement

Garden Republic Indoor Garden Pepper Seed Starter
Perfect for those who may not have the space outside but have the room for an indoor garden. Spicy peppers, grown from your own home from seed!
BEANIE_Product
Panther Vision LIGHTSPECS® Safety Glasses

These lighted glasses are built with impact-resistant polycarbonate lenses to keep you safe on the worksite or homefront.

The LEDs are canted inward to shine the light exactly where you need it without leaving any dark spots. Navigate any home improvement project with confidence and clarity. These glasses feature the most advanced design and construction techniques for light or heavy-duty daily usage.

BEANIE_Product
Apollo Precision Tools 53-Piece Household Tool Kit with Tool Box
This household tool set only includes the most useful tools needed for DIY projects around the house. It includes the most needed and most used tools in a compact size that allows it to fit under your kitchen sink, in your car trunk, or in an emergency kit.
BEANIE_Product
Sun Joe SPX200E Electric Pressure Washer
Ideal for light to medium duty cleaning jobs, this ultra-lightweight, compact pressure washer delivers up to 1350 pounds of pressure per square inch to get every last bit of dirt. Make easy work of quick cleaning projects like porch, deck, siding, windows, and patio furniture. Perfect for making the outside of your home look like new!
BEANIE_Product

Data Sources

Forbes.com, July 25, 2019; HomeAdvisor; Housing Wire

RECENT NEWS POSTS

The Road to Net Zero

The Road to Net Zero

NEWSLETTERS RETURN TO NEWSApril 2021The Road to Net ZeroAwareness is growing in how small actions can make a big difference if everyone participates. While converting consumer concern about climate change into action has been a challenge in the past, now is an...

Tech for Today

Tech for Today

NEWSLETTERS RETURN TO NEWSMarch 2021Tech for TodayThis year’s first virtual Consumer Electronics Show highlighted the tech industry’s quick response to a crisis, with more practical solutions that meet the needs of consumers’ reality today. The Consumer Electronics...

Get Outside and Play!

Get Outside
and Play!

NEWSLETTERS RETURN TO NEWSFebruary 2021Get Outside and Play!America’s renewed appreciation and love for the great outdoors will continue into 2021 as consumers seek exploration, discovery, play, and healing through the wonders of nature.Winter or not, here they come!...

Shopping with Purpose

Shopping with
Purpose

NEWSLETTERS RETURN TO NEWSNovember 2020Shopping With Purpose Small Business Saturday is no longer a one day, hometown event.While Small Business Saturday became a national holiday 10 years ago, consumer sentiment for “Shop Small” has never carried more meaning than it...

The Spirit of Gifting

The Spirit of
Gifting

NEWSLETTERS RETURN TO NEWSNovember 2020The Spirit of Gifting Consumers may be taking a more thoughtful approach to holiday shopping and gift-giving this season.With the retail industry predicting that consumers are likely to spend less this holiday season, it is more...

The Home Advantage

The Home
Advantage

NEWSLETTERS RETURN TO NEWSSeptember  2020The Home AdvantageFire up the grill and put on your favorite team jersey to kickoff “Homegating” Season 2020!Tailgating typically kicks off the football season for many sports fans or for anyone who enjoys a good party with...

Hello Flexcations!

Hello Flexcations!

NEWSLETTERS RETURN TO NEWSJuly 2021Hello Flexcations!So long “Staycations” and hello “Flexcations!” Carry-over PTO, more flexible work locations/workations, past-year savings, and a pent-up desire for a “real” getaway are inspiring travelers to take longer, extended...

Backyard Living

Backyard Living

NEWSLETTERS RETURN TO NEWSJune 2021Backyard LivingPeople are sprucing up their outdoor spaces and turning them into kitchens, living rooms, and even offices. Building on 2020 momentum, homeowners are enjoying more time outside and are paying more attention to...

Nature Calling

Nature Calling

NEWSLETTERS RETURN TO NEWSMay 2021 Nature Calling America’s love of the great outdoors is thriving in 2021 as walkers, hikers, backpackers, mountain bikers, and paddle boarders are taking to the trails and waterways this Spring and Summer seeking new destinations to...