Bringing a personal touch to hardware
Ace is the place to find products that fix, repair and maintain home improvement projects. And now it’s also the place for personalizing gifts for the home, too.
Create an online store of high-quality, exclusive and personalized merchandise delivered via a seamless UX experience that engages Ace’s core customer and attracts new ones.
A catalog of over 50 premium items that could all be personalized directly on the custom microsite. Products were sourced via in-store merchandise or through key tailored sourcing categories, BBQ and Backyard, Workshop, Home and Entertainment, to ensure exclusivity.
We were all about agility, developing a microsite that launched within 4 months with 15 customizable products and unique monograms. Site was built with scalable solutions allowing for completely personalized products, promotion codes, gift messaging, back-end sales dashboard, customer service, and category pages.
We developed exclusive monograms for consumers to select for each of their personalized gifting item, such as cutting boards, utensil sets, glasses and more. Even better, by working closely with insights and technology, we created a sleek, strategic and seamless product and website experience.