CASE STUDY: CASCADE BLONDE
Bringing the lake life to real life through merchandise
Telling the story of Cascade Blonde means embodying its unique and laidback vibe of day-sipping at a lake with friends on a sunny afternoon – and allowing consumers to recreate that experience for themselves every time.

Request
Give consumers the lifestyle wearables and accessories they need to live the brand story of Cascade Blonde with an online merchandise shop and find ways to meaningfully connect and engage with consumers on a seasonal basis.

Solution
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