CASE STUDY: CASCADE BLONDE

Bringing the lake life to real life through merchandise

Telling the story of Cascade Blonde means embodying its unique and laidback vibe of day-sipping at a lake with friends on a sunny afternoon – and allowing consumers to recreate that experience for themselves every time.

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Request

Give consumers the lifestyle wearables and accessories they need to live the brand story of Cascade Blonde with an online merchandise shop and find ways to meaningfully connect and engage with consumers on a seasonal basis.

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Solution

Solution

MERCHANDISE

We designed and launched a full suite of on-brand curated merchandise, based on targeted insights of the Cascade Blonde consumer, to enhance the brand experience and directly engage consumers.

Solution

DIGITAL

Thanks to the consumer demand for merchandise, we created an online shop through our Lapine ShopHub™ solution with both evergreen products as well as moments to engage consumers through seasonal offerings.

Solution

DESIGN

We created a branded experience for unboxing the Cascade Blonde merchandise when consumers receive it, with sleekly designed, premium-feeling packaging and unique add-ons like custom coasters and stickers that consumers would also want to share online.

Solution

LOGISTICS

With every purchase of the Cascade Blond Lifestyle collection, we drove proceeds to American Rivers and to support eco-friendly vendors.

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