CASE STUDY: KENWOOD VINEYARDS

Savoring the perfect pairing of branded partnership with retail positioning

Kenwood Vineyards has a great story to tell consumers about their earthy flavors, sustainable farming practices and their love of the land – but like many wine labels, needed support to break through a crowded retail environment.
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Request

Find an innovative way to transform the traditional retail experience and give Kenwood Vineyards a way to stand out in the retail environment to drive sales for both the store owners and the brand.

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Solution

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Solution

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INSIGHTS

We leveraged our existing relationship with Weber grills to create a partnership between these two brands and position that partnership as a solution for the consumer – getting delicious wines and tasty foods in one easy place.

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Solution

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MERCHANDISE

By co-branding Kenwood Vineyard bottles with
Weber Grill logos and including exclusive recipes,
we increased purchase consideration and drive
interest and attention for both brands.

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Solution

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MERCHANDISE

From co-branded pizza cutters to grilling tools
and accessories, our retail space served up an
engaging shopping experience that also gave
store owners added incentives to reward their
staff.

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Solution

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DESIGN

We brought the brand story of Kenwood
Vineyards to life through a hands-on, experiential
mobile retail tour across the country, with live
demonstrations and tastings to further solidify
these wines as the drink of choice for outdoor or
social gathering occasions.

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