CASE STUDY: KENWOOD VINEYARDS
Savoring the perfect pairing of branded partnership with retail positioning
Find an innovative way to transform the traditional retail experience and give Kenwood Vineyards a way to stand out in the retail environment to drive sales for both the store owners and the brand.
We leveraged our existing relationship with Weber grills to create a partnership between these two brands and position that partnership as a solution for the consumer – getting delicious wines and tasty foods in one easy place.
By co-branding Kenwood Vineyard bottles with
Weber Grill logos and including exclusive recipes,
we increased purchase consideration and drive
interest and attention for both brands.
From co-branded pizza cutters to grilling tools
and accessories, our retail space served up an
engaging shopping experience that also gave
store owners added incentives to reward their
We brought the brand story of Kenwood
Vineyards to life through a hands-on, experiential
mobile retail tour across the country, with live
demonstrations and tastings to further solidify
these wines as the drink of choice for outdoor or
social gathering occasions.