CASE STUDY: KENWOOD VINEYARDS

Savoring the perfect pairing of branded partnership with retail positioning

Kenwood Vineyards has a great story to tell consumers about their earthy flavors, sustainable farming practices and their love of the land – but like many wine labels, needed support to break through a crowded retail environment.
kenwood plane

Request

Find an innovative way to transform the traditional retail experience and give Kenwood Vineyards a way to stand out in the retail environment to drive sales for both the store owners and the brand.

Solution

Solution

INSIGHTS

We leveraged our existing relationship with Weber grills to create a partnership between these two brands and position that partnership as a solution for the consumer – getting delicious wines and tasty foods in one easy place.

Solution

MERCHANDISE

By co-branding Kenwood Vineyard bottles with
Weber Grill logos and including exclusive recipes,
we increased purchase consideration and drive
interest and attention for both brands.

Solution

MERCHANDISE

From co-branded pizza cutters to grilling tools
and accessories, our retail space served up an
engaging shopping experience that also gave
store owners added incentives to reward their
staff.

Solution

DESIGN

We brought the brand story of Kenwood
Vineyards to life through a hands-on, experiential
mobile retail tour across the country, with live
demonstrations and tastings to further solidify
these wines as the drink of choice for outdoor or
social gathering occasions.

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