CASE STUDY: WEBER

A BBQ grill merchandise solution that was OMG good

Weber is a classic name in the grilling category. They make grilling easy—and prove that consumer engagement can be designed for a wow factor of flavor, fun and brand feel.

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Request

Create a POP and apparel shop for dealers to order from to support store events and other consumer engagement efforts.

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Solution

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Solution

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MERCHANDISE

We strategically sourced and categorized our merchandise to fit the various kinds of consumer events that dealers hosted, resulting in collections supporting each of the grill lines – Spirit, Summit and Genesis.

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Solution

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DESIGN

We designed and executed 3 custom collections of unique and on-brand items, from apparel, to printed POS to promotional merchandise.

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Solution

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DIGITAL

The online e-store housed all the collection items with an easy, on-demand ordering system, meaning no responsibility for inventory placed on Weber. Dealers could pay with credit cards or allotted marketing funds at checkout.

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