A BBQ grill merchandise solution that was OMG good
Weber is a classic name in the grilling category. They make grilling easy—and prove that consumer engagement can be designed for a wow factor of flavor, fun and brand feel.
Create a POP and apparel shop for dealers to order from to support store events and other consumer engagement efforts.
We strategically sourced and categorized our merchandise to fit the various kinds of consumer events that dealers hosted, resulting in collections supporting each of the grill lines – Spirit, Summit and Genesis.
We designed and executed 3 custom collections of unique and on-brand items, from apparel, to printed POS to promotional merchandise.
The online e-store housed all the collection items with an easy, on-demand ordering system, meaning no responsibility for inventory placed on Weber. Dealers could pay with credit cards or allotted marketing funds at checkout.