Packaging within the fast-moving consumer goods market
4 minute read
The trend of packaging within the fast-moving consumer goods (FMCG) market has seen significant evolution in recent years. In this article, we will explore the current trend of packaging within the FMCG market, provide examples of popular brands that are utilizing innovative packaging, discuss the potential reasons for the evolution of packaging in the FMCG market, and present statistics on the size and growth of the market.
One of the main drivers of the trend of packaging within the FMCG market is the increasing focus on sustainability. Consumers are becoming more conscious of the environmental impact of the products they purchase and are seeking out brands that prioritize sustainability in their packaging. This has led to a rise in the use of eco-friendly packaging materials such as biodegradable plastics, recycled materials, and compostable materials.
According to a report by Mordor Intelligence, the global FMCG packaging market is expected to reach $255.6 billion by 2022, representing a compound annual growth rate of 5.3%. The report cites the increasing focus on sustainability as one of the main drivers of this growth, as well as the rise of e-commerce and the need for packaging that can withstand the rigors of shipping.
One popular brand that is utilizing innovative packaging in the FMCG market is TerraCycle, a company that specializes in recycling hard-to-recycle materials such as coffee capsules and snack bags. TerraCycle offers a range of products made from recycled materials, including trash cans, park benches, and playgrounds, and has partnerships with major brands such as Nestle, Procter & Gamble, and Mars. The company has also developed a circular packaging system called Loop, which allows consumers to purchase products in reusable packaging that is collected, cleaned, and refilled by the company. Loop has gained popularity among consumers looking for more sustainable options and has partnerships with major brands such as Unilever, P&G, and Nestle.
Another brand that is utilizing innovative packaging in the FMCG market is Precycle, a company that specializes in packaging-free grocery stores. Precycle operates a chain of retail stores that offer a range of products such as dried goods, fresh produce, and personal care items, all sold without packaging. Customers can bring their own containers to fill or purchase reusable containers from the store. Precycle has gained popularity among consumers looking for more sustainable options and has been recognized for its innovative approach to packaging-free retail.
In addition to sustainability concerns, the trend of packaging within the FMCG market is also being driven by the rise of e-commerce and the need for packaging that can withstand the rigors of shipping. As more and more consumers turn to online shopping, brands are seeking out packaging materials and designs that can protect products during shipping and handling. This has led to the rise of sturdy and protective packaging materials such as bubble wrap and padded envelopes.
Another brand that is utilizing innovative packaging in the FMCG market is Boxed, an online retailer that specializes in bulk purchases of FMCG products. Boxed offers a range of products such as snacks, household goods, and personal care items, all sold in bulk and shipped directly to customers. The company has developed a packaging system called "Boxed Protect," which uses a combination of bubble wrap and padded envelopes to protect products during shipping. Boxed has gained popularity among consumers looking for convenience and cost savings through bulk purchases and has been recognized for its innovative approach to e-commerce packaging.
In addition to sustainability and e-commerce considerations, the trend of packaging within the FMCG market is also being driven by the need for packaging that stands out on store shelves and catches the attention of consumers. As a result, brands are utilizing eye-catching packaging designs and materials in an effort to differentiate themselves and attract customers. This includes the use of bold colors, unique shapes, and creative graphics.
One brand utilizing innovative packaging in the FMCG market to stand out on store shelves is Popcorn, Indiana, a company specialising in gourmet popcorn. Popcorn, Indiana offers a range of flavors such as Sea Salt, Kettlecorn, and White Cheddar, all packaged in eye-catching red, white, and blue bags with a bold logo. The company has gained popularity among consumers looking for a high-quality snack option and has been recognized for its creative packaging design.
In conclusion, the trend of packaging within the FMCG market is evolving in response to a variety of factors, including sustainability concerns, the rise of e-commerce, and the need to stand out on store shelves. Popular brands that are utilizing innovative packaging in the FMCG market include TerraCycle, Precycle, Boxed, and Popcorn, Indiana. The global FMCG packaging market is expected to reach $255.6 billion by 2022, according to a report by Mordor Intelligence, with the focus on sustainability and e-commerce driving significant growth. As consumer preferences and technological advancements continue to evolve, it is likely that the trend of packaging within the FMCG market will continue to evolve in the coming years.
Sources:
"Global FMCG Packaging Market - Growth, Trends, and Forecast (2017-2022)" by Mordor Intelligence
"TerraCycle: Innovative Recycling and Packaging Solutions" by TerraCycle
"Precycle: The Future of Packaging-Free Retail" by Precycle
"Boxed: Innovative E-Commerce Packaging Solutions" by Boxed
"Popcorn, Indiana: Creative Packaging Design for Gourmet Popcorn" by Popcorn, Indiana