adm group acquire Indicia Worldwide to transform the Global Marketing activation model, enabling and enhancing sustainable ROI for clients

adm Group, a leading global marketing execution partner and Indicia Worldwide, a pioneering, ROI-driven communications and production agency today announced the signing of a definitive share purchase agreement, subject to regulatory approvals, for the acquisition by adm Group of Indicia Worldwide and the subsequent merging of the businesses. It is anticipated that regulatory approval will take 2-3 months. During this period, the businesses will continue to operate separately, noting that respective leadership teams will continue to work together to finalise plans for the merged business. 

The combination will capitalise on the complimentary service capabilities and geographic strengths of each organisation to deliver improved and more comprehensive services for clients. The merger will create a unique full-service partnership model for global brands, delivering omnichannel marketing activation built on strong foundations of creativity, workflow technology, data-led insights and sustainability. The combination will enable brands to create highly impactful consumer experiences delivering sustainable and measurable ROI. 

"This is an exciting day for both adm Group and Indicia Worldwide," added Ed Colflesh, Global CEO of adm Group. "By combining our strengths, we are creating a truly unique offering in the market. Our clients will benefit from a single source for all their marketing activation needs, from strategy and creative development to production and delivery, supported by integrated workflow technology driving data-driven insights and impactful brand activation." 

Yves Rogivue, Global CEO of Indicia Worldwide, said, "We are delighted to be joining forces with adm Group. As brands seek omnichannel marketing, our unique proposition will help marketing teams to plan, create, activate and measure joined up campaigns, at scale, driving engagement, and accelerating growth, whilst continuing to deliver the efficiency and effectiveness that drives ROI for our clients." 

The merged entity will see adm Group acquire wholly owned subsidiary Indicia Worldwide from Konica Minolta, Inc. creating a global footprint with 46 offices in 33 countries, serving over 800 brands worldwide. The combined company will be headquartered in London, UK.