adm Group win a Global Drinks Intel Sustainability Marketing award
Our Green Design Tool is now award winning!
We are delighted to have been awarded Best Sustainability Marketing Campaign 2024 at the ESG Awards by Global Drinks Intel.
The ESG Awards recognize organizations for their efforts in promoting environmental, social and governance (ESG) practices, showcasing marketing initiatives that contribute to social and environmental betterment.
The Sustainable Marketing award recognised the impact and success of our work with Diageo's Guinness brand during the 2024 St Patrick’s Day campaign - to sustainably transforming their point-of-sale (POS) materials catalogue using our proprietary Green Design Tool.
Our GDT supported our client during this iconic Irish celebration to drive towards their Sustainability Development Goal (SDG) targets for 2025 and 2030. Through analysis and recommendation from tangible and quantifiable data, and subsequently actioning production changes, we were able to attain exceptional results on reducing the environmental footprint of Guinness POS materials.
Where Guinness saw an overall increase of 9% on the total materials ordered, we saw a 46% increase spend on sustainable items.
We were able to achieve:
- An avoidance of 37,795kg of CO2 produced into the atmosphere.
- 2.5 million litres of water saved.
Our client's brand not only successfully delivered business success and met targets during one of their most significant consumer holiday events, but did so whilst strengthening the core value of sustainability - maintaining trust from their customers and contributing to building a sustainable future.
Niamh O'Niell, SVP Client Services at adm Group (left), Steve McCluskey, Trade Marketing and Activation POS Manager -Diageo Beer & Pre-Mix (right)