By the numbers
97% promoted awareness
94k serves of Aperol Spritz
28 live dates
99% positive sentiment
The brief
In 2024 Aperol Spritz served up the perfect mix of joy, good tunes, and Summer vibes. The joy filled lineup featured DJ takeovers, karaoke, tacos, disco brunches, disco yoga, and of course, customised merch.
Client:
Campari
Sector:
Beverages
Solutions:
Merchandise, Display, Experiential
Region:
EMEA
Share:
What we did
Merchandise that went viral
adm supported Campari by creating merchandise for the gift-with-purchase giveaways, including customisable merchandise, and furniture for the event. Attendees could collect Aperol Spritz tees, phone holders, crochet totes, bucket hats, fans, and sunglasses, exclusively by attending in person.
Outcome
Driving positive consumer sentiment
Over 28 live dates there were 94k serves of Aperol Spritz - and the event garnered a 99% positive sentiment with attendees and consumers. The events and merchandise drove 97% promoted awareness, with 6.3m organic social reach and 5.53k organic engagements.
