By the numbers
Our Cabo Wabo permanent display unit won gold at the 2022 Shop Awards for Outstanding Merchandising Achievement (OMA) in the beverages category, which recognizes the excellent displays that set merchandising and design precedents.
The brief
Create eye-catching installations exuding the Cabo Wabo spirit
Musicians don’t come more legendary or rocking than Van Halen’s Sammy Hagar. Along with many other feats, Sammy founded the premium tequila brand, Cabo Wabo. Cabo Wabo approached us to create a new point-of-sale installation which exudes the spirit, sense of fun, and premium nature of the brand.
Client:
Cabo Wabo
Sector:
Beverages
Solutions:
Insight, design
Region:
Americas
Share:
What we did
Make some noise
Working with a limited budget, our internal design team came up with a concept that helped Cabo Wabo really “Jump” off the shelves (Sorry, Sammy). The new display rack boosted visibility and brand consideration for the Campari-owned brand.
Outcome
Hitting all the right notes
Our Cabo Wabo permanent display unit won gold at the 2022 Shop Awards for Outstanding Merchandising Achievement (OMA) in the beverages category, which recognizes the excellent displays that set merchandising and design precedents.
