The brief
Understanding your consumer
The in-store shopper market that is more saturated than ever, and alongside it consumer attention spans are dwindling. Hence the importance of understanding how campaigns are perceived and received by the target audience, is the backbone of effective and actionable consumer insights more than ever.
Coca Cola wanted to increase the impact and effectiveness of their in-store POS in Lagardère stores across Australian airports, through gaining comprehensive insight into the audience perception of their campaign.
Launching a new BOLD creative of two woman embracing, they wanted to attain insights on how shoppers engaged with the new campaign , and in addition, if this branding affected sales.
Client:
Coca Cola
Sector:
Retail
Solutions:
POS, Digital, Omnichannel
Region:
APAC
Share:
What we did
Comprehensive data for measurable impact
Connected Retail is a unique-to-market comprehensive ecosystem that allows complete visibility of data-led insights for point of sale activations (POS), that can be tracked and edited in real-time.
We supported Lagardère and Coca Cola through providing them with the data and insights of how consumers engaged with their newest creative, combined with sales data of CCA related beverages.
Through ascertaining consumer and activation insights such as demographics, dwell time, impressions and peak viewing times, Connected Retail enabled adm and Coca Cola to identify the audience perception of the creative, to gage the % who reacted positively, and then analyse this with sales data to understand the measurable impact.
Results
Facilitating maximised ROMI
Through the campaign, Coca Cola saw 1.1 millions impressions across CDU, with an average dwell time of 8.3 seconds.
We were able to identify 1.3% increase in the sales of CCA related beverages over the 1-month period of measuring the campaign.
