‘This regional collaboration brings together the adventurous world of Pokémon with the playful essence of OREO, creating a joyful surprise for biscuit market enthusiasts and Pokémon Trainers’
- Managing Director of Mondelez International
The brief
In 2024 OREO teamed up with Pokémon to create a special edition cookie and limited-edition gift-with purchase merchandise for consumers.
adm Group was briefed to support the launch with a goal of increasing market share and penetration through creating unique and playful moments of discovery and adventure for the target market.
The target market consisted of millennial parents with kids, young adults who are fans of gaming and Pokémon trainers.
Client:
Mondelez
Sector:
FMCG
Solutions:
Experiential
Region:
APAC
Share:
What we did
Concept creation and design: using the creative handle ‘Twist, Lick and Play’, and OREO x Pokémon brand assets to create displays and collectible merchandise, including high value winnable items.
Production, logistics and installation.
On the ground execution: OREO Pokémon adventure playground, supporting staff for the media launch (phase one) and the OTTP launch (phase two).
Outcome
Our design is being used for activations in other markets across SEA following the success of the event.
The OREO x Pokémon collab has been OREO’s fastest-selling and top-grossing limited edition launch to date.
