June 2019

An industry worth billions. Are you game?

The video gaming industry is booming…still! Driven by a desire for fun, escape, nostalgia, learning, stress-relief, or competition, gaming is at the center of mainstream entertainment, and adults are getting in the game. There are actually TWO official holidays for passionate participants: July 8th is Video Games Day, celebrating the history of video games and September 12th is National Video Game Day. Time to put your game face on…

Retail Trends

Record-breaking popularity

  • Revenue for the video game industry hit a record-breaking $43.4 billion in 2018, up from $30.4 billion in 2016.
  • Video games make about as much money as the American film industry.
Trends driving the boom:

  • Growth in mobile game use
  • Old classics like Super Nintendo getting more and more popular as Millennials yearn for a piece of their past
  • Better technology — e.g. VR/AR– the VR market generated about $3.6 billion in revenues in 2018. By 2023, 37 million games consoles are expected to be using VR

Consumer Trends

Adults are playing video games.

  • 65% of American adults (more than 164 million) like playing video games
  • 93% of American households own a smartphone, half of them use it to play video games
  • The average gamer is 34 years old, 72% are 18 years or older
  • 60% of gamers are male

Millennials are serious gamers.

“Millennials, the first generation to grow up with widespread access to video games, are now adults between the ages of 22 and 38. Not expected to grow out of gaming any time soon, they are set to be the first generation of lifelong gamers.”

  • 2 in 3 Millennials in the U.S. play video games every month
  • 71% of Millennial gamers watch gaming video content or online videos about games, on platforms like YouTube and Twitch. They watch for nearly 6 hours each week

Adult gamers play for a variety of reasons.

  • They play games as a way to have fun, relax and connect with others
  • 79% say that video games provide mental stimulation
  • 78% say they are a form of relaxation and stress relief
  • 63% say they play games with others either online or in-person

Product Highlights

Nintendo Super NES Classic Edition
The Super NES Classic Edition system looks and feels just like the original 90’s home console, except it’s super small. Play 20 classic Super NES games plus the never-before-released Star Fox™ 2 game!
OPSEAT Master Gaming Chair

Defeat discomfort and power up performance with the OPSEAT Master Gaming Chair. Engineered to support you comfortably for many hours in the perfect playing position with advanced ergonomics and epic design at an unbeatable value.

Turtle Beach® Stealth 700 Headset

Officially licensed for Xbox One, the Stealth 700 is the first premium wireless headset to connect directly to the console, with features like Windows Sonic Surround Sound, Active Noise-Cancellation, Bluetooth™, and much more.


Data Sources

The Entertainment Software Association; Mobile Insider; Juniper Research; SuperData Research; Statista;; Nielsen Millennials On Millennials


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