Connecting the dots: Lapine’s rebranding story

by paul | Jun 3, 2021 | Blog

RETURN TO NEWS RETURN TO NEWS BLOG POSTS RETURN TO NEWS June 03, 2021 | By Steve Merola Connecting the dots: Lapine’s rebranding story For years, Lapine has been storytelling for brands across digital platforms and physical experiences, but it’s been a while until we...

The Road to Net Zero

by paul | Apr 13, 2021 | Newsletter

RETURN TO NEWS RETURN TO NEWS NEWSLETTERS RETURN TO NEWS April 2021 The Road to Net Zero Awareness is growing in how small actions can make a big difference if everyone participates. While converting consumer concern about climate change into action has been a...

Gifting with Purpose

by paul | Mar 26, 2021 | Newsletter

RETURN TO NEWS RETURN TO NEWS NEWSLETTERS RETURN TO NEWS December 2019 Gifting with Purpose Trending now: a variety of gifts that send a variety of personal messages. The holidays are a time of giving and receiving – but also a time to reflect on the past year and...

Upcycling’s Dramatic Uptick

by paul | Mar 26, 2021 | Newsletter

RETURN TO NEWS RETURN TO NEWS NEWSLETTERS RETURN TO NEWS November 2019 Upcycling’s Dramatic Uptick Turning trash into art gains momentum, energizing a passionate market. As concern for the environment becomes more serious and more mainstream, a growing number of...

Getting Personal

by paul | Mar 26, 2021 | Newsletter

RETURN TO NEWS RETURN TO NEWS NEWSLETTERS RETURN TO NEWS November 2019 Getting Personal Personalization is a persuasive driver in gifting. Today’s world can feel so impersonal. Getting something personalized makes consumers feel special in a sea of sameness–the...